Georgia has played in a lot of big games since Kirby Smart took over in 2016. Upperclassmen on this team have played for a couple of SEC titles, won a Rose Bowl, and played for the national title. A top-ten showdown against Notre Dame shouldn’t be an exotic experience for Georgia’s players.

The difference is that all of those other big games were either on the road or at neutral sites. Georgia has won important games in South Bend, Pasadena, and Atlanta, and they’ve dropped some games away from home against SEC West foes. For the first time since Kirby Smart took over the program, Georgia gets to enjoy a top-ten matchup at home.

Auburn was #9 (and fading) when an unranked Georgia team pulled the upset in 2016. It was a big win for the program, but there wasn’t much buildup for the game itself due to Georgia’s up and down season.
The most hyped home game under Smart might be the 2017 Mississippi State game when then-#17 MSU visited then-#11 Georgia. Auburn was #24 when they played in Athens a year ago, and there just haven’t been many other home games to move the needle during Georgia’s current run.

That of course all changes on Saturday when the spotlight of the college football world shines on Athens. You’d think finally having a game of national significance at home is nothing but an advantage for Georgia, but it has its perils. You can put on the “business trip” blinders on the road and insulate yourself from most things other than the team and the game at hand. It’s much more difficult to do that at home. The game is all anyone will talk about this week in class, on campus, and all over Athens. Media began streaming in starting with Smart’s press conference on Monday, and it won’t let up. With Gameday coming to town the broadcasts will start on Thursday. I want to see if the coaches – and, more importantly, the team leadership – can get the team to tune out those distractions and prepare as well as they have for the first three games. With Georgia’s new approach to scheduling, preparing for big games – home or away – is something we’re going to have to deal with a lot more often if Kirby Smart builds the kind of program we expect and Georgia becomes everyone’s biggest game.

There’s a reason they call it “home field advantage” though. If Georgia can solve the distraction problem, they’ll have an awful lot in their corner. The crowd will be out of its mind. Brian Kelly is correct that Notre Dame’s players are used to being the big attraction wherever they go, and I’m sure Notre Dame will bring many more fans than the 8,000 tickets allotted to the visitor. Still, it will be a loud, raucous environment capable of rattling even the most hardened road warriors.

It’s a big moment for Kirby Smart. There’s the game itself – Notre Dame seems to be the only credible threat to Georgia heading into November without a loss. Georgia’s adjustments helped to win the Rose Bowl, but this coaching staff found itself outmaneuvered a couple of times in 2018. With the home field and a presumed advantage in talent, a loss would be a setback. Smart will also be welcoming one of the most impressive collection of prospects that Georgia has hosted, and we know they’ll want to see a good show.

More generally, the game is an opportunity for Smart to show off what he’s built in less than four years. Smart’s team, culture, the facilities, and a supercharged fan base will all be on display for the first time against a top-ten opponent on Smart’s own home field. The roster is now nearly all players he recruited. Private donors and the athletic department have made a tremendous investment in facilities and personnel. Under Smart’s leadership all elements of the program seem to be aligned, and Smart lacks for no resource. With a national audience for what might be the biggest home nonconference game in over 50 years, there’s no better time for Smart to show what it’s all been building towards.

There are too many games left and bigger goals remaining at the end of the season to consider a win on Saturday a peak, but it would still be a milestone. Georgia’s narrow win in South Bend two years ago started Georgia on a run of success, and everyone will be watching to see how far they’ve come since then.

We’ll keep this brief with much bigger things to talk about this week, but if you were concerned about Georgia’s focus for a noon kickoff against a decent mid-major opponent ahead of the Notre Dame game, you should be very pleased with Saturday’s result. Even if you didn’t expect Georgia to sleepwalk through this game, it was still an impressive showing. It’s easy to forget after a result like that that Arkansas State came in to the game as Georgia’s toughest opponent of the season, but this is a fairly successful Sun Belt program with eight straight bowl appearances. Coming into the game both ESPN metrics (SP+ and FPI) had them higher than Vanderbilt. The Dawgs were focused and prepared and, perhaps for the first time this season, kept their edge throughout most of the game.

I’m not sure whether the offense or defense had the better day, but posting a shutout gives the honor to the defense by a hair. Blake Anderson’s teams had put up at least 300 yards of offense in 27 straight games. They had reached 400 yards in eight straight games. Those streaks came to a crashing halt in Athens. Georgia held the Red Wolves to 220 yards of total offense, allowed a single play over 20 yards, and forced five three-and-outs. With their leading rusher out, Arkansas State could do little on the ground – there was no running play longer than 10 yards, and no ASU back had more than 24 yards of rushing.

Without a credible rushing attack to worry about, the Georgia defense could pin its ears back against a potent passing game. Georgia’s secondary had perhaps its best performance of the season, and they were aided by a pass rush that recorded four sacks and many more pressures. ASU was held to a paltry 4.4 yards per attempt through the air while completing 57.5% of their passes. Georgia’s defense did very well limiting yards after the catch and had very few missed tackles. That’s a must if Georgia is going to take more chances up front in the service of havoc.

Some minor drama occurred late when Arkansas State attempted a fourth down conversion deep in Georgia territory. (Credit to Anderson for not taking the cheap field goal just to avoid the shutout.) Lewis Cine ended the threat with an interception in the endzone, but it was the sideline’s reaction that stood out. Cine was greeted by an enthusiastic bunch of starters. They were happy for the freshman of course, but you could also tell that preserving the shutout mattered to the defense. It reminded me of the reaction after a Monty Rice tackle kept Mississippi State out of the endzone in 2017. There was a pride in the defense’s performance from the starters through the reserves, and the reserves aspired to the standard set for the starters. Of course it helps when even the reserve units are packed with 3*, 4*, and occasionally young 5* players.

Meanwhile the offense had one of the program’s top 10 games in terms of production. Georgia spread the ball around on the ground and in the air – no player had more than 9 carries or five receptions, but there were still enough balls to go around for 268 yards of rushing and 388 yards passing. Explosive plays were the order of the day – four backs had a carry of at least 19 yards, and even Stetson “Mayfield” Bennett got in on the act with a 14-yard scamper on a bootleg. Nine players had a reception longer than 10 yards, and three had a catch go for longer than 30 yards. Thanks to outstanding blocking downfield, Georgia’s ballcarriers and receivers found a lot of room once they got into open space. Lawrence Cager’s enthusiasm after blocking a defender into the endzone on Cook’s long scoring run shows how even relative newcomers are taking their roles seriously, and the offense is clicking because of it.

Georgia hasn’t faced much of a challenge over its first three games, but the team has taken care of business. There were no slip-ups, close calls, or glaring weaknesses exposed. Whether it was the penalties at Vanderbilt, the missed tackles against Murray State, or the turnovers in each game, Georgia has tightened up at the margins and built towards the result we saw on Saturday. The Dawgs look very much like the top five team they were expected to be, and that’s about all that could be asked after these three games. Georgia has a deep and well-balanced team and is the only squad in the nation after three weeks with all three units (offense, defense, and special teams) in the top 10 of the SP+ rankings. Now it’s time to see whether the team can sustain this level of play against much better competition.

• Fromm only had five incomplete passes. At least three of those were downfield shots just off the fingertips of the receivers. On a couple to Pickens, Fromm could have put a little more distance on the pass as Pickens had to slow down and allow a defender to make a play. Fromm’s poise earned a touchdown before halftime as a play broke down and Fromm bought time until Cager became open.
• The Pickens Catch of the Year of the Week is a thing now. Certainly his game can use plenty of refinement, but there’s no mistaking the raw talent. The emergence of a playmaker on the outside will only make the job easier for Georgia’s running game.
• Interior pass blocking had been an issue over the first two games, but it was solid on Saturday. Hill had his best game so far. The line didn’t give up a sack, but there was a close call on a play on which Thomas was beaten. Fromm had to rush the pass, and it was underthrown. Pickens made a nice play to come back to the ball, and a near-disaster turned into a moderate gain.
• As at Vanderbilt, Georgia’s third down conversion rate was under 50%. The four third down conversions were huge: two went for explosive scoring plays, another kept a scoring drive alive, and the final conversion helped Georgia escape its own goal line and set up Kenny McIntosh’s long touchdown run.
• Only three of Georgia’s third down opportunities were short yardage (3 yards to go or less). Georgia converted two of those.
• Georgia only ran the ball on three of its third downs, and one of those runs was a draw on 3rd-and-14. Even on its three short-yardage third downs, Georgia passed twice. Georgia was similarly unpredictable on third-and-short last week, and Coley has moved the ball around well in those situations. It’s still nice to know Fromm can burrow his way forward for two yards if necessary.
• After two weeks of seeing the tight ends a little more involved in the passing game, a 6-yard reception by Eli Wolf right before halftime was the only catch for a tight end on Saturday. Woerner was targeted on another pass. It’s not that Georgia changed much with play selection; other options were open. The tight ends didn’t take the afternoon off – they were again outstanding in run blocking.
• Tyson Campbell had one of his better games and is settling into the cornerback spot opposite Stokes. Stokes-Campbell-Webb seem to have solidified as the top unit in nickel coverage, but Wilson and Daniel are providing some nice depth. There were still some shaky moments, and Arkansas State’s best chance to hit a big play was fortunately dropped. In all the secondary held its own against a couple of quality receivers.
• Lewis Cine saw a lot of action in garbage time, and he made the most of it. As the only player without a name on the back of his jersey (because his usual #8 was shared with Blaylock), a lot of people wanted to know who #28 was.
• Can’t let Pickens’s theatrics overshadow another good game for Blaylock. Not only is he a threat for big plays as a receiver, it was important to have him available as a steady option when Simmons couldn’t field punts.
• Both Simmons and Blaylock got coached up by Smart after letting punts hit the field. Otherwise special teams had another productive game. Early drives ending in field goals wasn’t ideal, but Blankenship still made sure Georgia got points out of those drives and increased that early lead ever so slightly.
• Stetson Bennett made better decisions in his second game. He could have forced a pass on the bootleg, but the room was there for a big gain on the ground. He managed the situation well when Georgia was backed up on its own goal line and made a key third down pass to move the chains.
• Cager’s difficult come-back touchdown catch at the goal line was a just reward for Cager’s outstanding blocking work on the outside. Cager’s blocks were involved in two and maybe three other touchdowns. Good downfield blocking = explosive plays.
• On the flip side, I hated to see Trey Blount have his first career touchdown taken away from him. It was the right call, but Blount has done a lot of grunt work (and was on the field to block for Sony Michel’s Rose Bowl gamewinner.) Hopefully he gets in the endzone soon.

Finally, credit to the fans and program for the show of support towards Blake Anderson and the Red Wolves program. The idea, promotion, and execution of the impromptu pink-out was tremendous, and it was heartwarming to drive down Milledge before the game to see how the students responded. The team didn’t allow the moment to distract from the business at hand on the field, and the outreach to Anderson and ASU stayed on the right side of uncomfortable and patronizing. It was a wonderfully decent and human gesture, but it was also simply the right thing to do.

Earlier this summer I wrote about professional teams using data mining from electronic transactions to monitor and customize the fan experience.

I shouldn’t be surprised to see this technology now being used by some of our quasi-professional college teams.

(Alabama) is rewarding students who attend games — and stay until the fourth quarter — with an alluring prize: improved access to tickets to the SEC championship game and to the College Football Playoff semifinals and championship game, which Alabama is trying to reach for the fifth consecutive season. But to do this, Alabama is taking an extraordinary, Orwellian step: using location-tracking technology from students’ phones to see who skips out and who stays.

I’m not a fan of coaches scolding students and fans for lack of attendance and support. Play better opponents. Provide a better experience.

At the same time, Alabama’s plan doesn’t bother me that much. Attend or don’t attend; leave or stay. But I don’t have much of a problem using scarce and subsidized postseason student tickets as an incentive to reward consistent attendance. It’s not perfect – there are legitimate reasons to leave games or skip them entirely, and that’s the student’s choice. I’m sure some will find a way to game the system. It does seem preferable to ticket distribution based on a random lottery or even seniority though. If the location tracking is your hangup, I have a few flip phones to sell you.

Georgia paid tribute to one of its icons on Saturday, and the Bulldog Nation welcomed back some of the greatest players of the 60s, 70s, and 80s (*). The ceremony introducing “Vince Dooley Field” was enough to fill the stands on a relentlessly hot day and move a nearly-capacity crowd to a warm ovation.

It was by no means a farewell for Dooley who remains active in the Athens community and makes frequent appearances at events. In some sense though it was closure and a way to wrap up an unsettled period in Georgia history that covered nearly two decades now. Clashes with the administration led to the end of Dooley’s career as athletic director and divided a Georgia fan base right as its flagship football program began to show signs of life. With all of that division a distant memory and that administration long gone, Saturday’s ceremony might have been as much about putting that era behind us as it was a recognition for a long and successful career.

Whether or not the “Dooley Field” recognition could be seen as vindication or a last laugh, it should be at least enough to close this chapter with an appropriate ending. Dooley himself seems at peace. “It’s all been great, but I’ll be glad when it’s over, to focus all the attention back to where it should be, on the football team,” he said. Dooley is content now to “(fade) away in the sunlight in my garden,” and we hope that twilight isn’t for many years to come.

Meanwhile the team that plays on the field now named for Dooley is doing anything but fading away. If the pregame ceremony was about the past, Saturday’s game quickly became about the bright future of the program. Some initial shakiness had fans grumbling about a 7-7 score after one quarter, but a 35-point second period cleared the way for waves of reserves to have their moment in the (did we mention brutally hot) sun.

Fromm was sharp as usual with only one incompletion, Swift got into the endzone and had yet another explosive run, and Reed perfected his scoop-and-score technique. The starters did their jobs. After the game though most of the conversation had to do with some of the impressive Sanford Stadium debuts we saw. So often these blowouts end up with the team basically taking a knee for the second half, but those who stuck around or watched on TV saw plenty of action. The offense scored as many points (28) without Fromm in the game as with him. The defensive reserves allowed just a field goal.

Here are just some of the firsts we witnessed:

• George Pickens’s first reception and touchdown.
• Pickens leading the team in receiving yards
• Zamir White’s first touchdown
• White leading the team in rushing yards
• Nolan Smith’s first sack(s)
• Eli Wolf’s first career multiple-reception game
• Stetson Bennett’s first touchdown pass
• Latavious Brini’s first interception
• Demetris Robertson’s first Sanford Stadium receiving touchdown
• Dominick Blaylock’s debut and first touchdown
• Netori Johnson’s first tackle for loss on a late fourth-down stop

Those are just individual highlights. Several other players saw their first action at Sanford Stadium. Thanks to the new redshirt rule, Georgia emptied the bench. If a scholarship player didn’t play in this game, they were probably injured. What struck you was that even with the reserves in the game you were still watching impressive, though inexperienced, talent. It’s late in the fourth quarter, and there’s 4* DE Bill Norton. At cornerback was 4* Tyrique Stevenson who could have played for anyone. Blaylock didn’t even play last week and showed explosiveness. I thought about three years of watching Smith, Pickens, Blaylock, Walker, Dean, and White and couldn’t help but smile. Even as we celebrated the past by honoring Dooley, the present is exciting, and Georgia’s not going away for the foreseeable future.

Kirby Smart will have plenty to pick apart from the game. Pass protection can still be a concern. Smart wasn’t pleased with tackling. Georgia was more successful at creating havoc plays, but at times it came at the cost of giving up big plays when the initial tackle was missed. He’ll be pleased with fewer penalties and the results against the run, but Murray State’s air raid exposed a few areas to clean up in pass coverage. Fans don’t have to think about all of that. This is a good, deep team, and it showed on Saturday against a lesser opponent. As Smart reminded us, it’s something else to perform this well against more equally-matched opponents. We’ll worry about that when those opponents show up.

There was one area in which Georgia’s depth was more than just a luxury. The midweek injury to Isaiah Wilson meant that Georgia would have to find a solution at right tackle. We assumed that Mays would slide out to tackle with Cleveland taking over at guard, but Jamaree Salyer also saw time at tackle with the first unit. The offense didn’t suffer much with either combination. Granted the level of competition had something to do with it, but Georgia was still able to do most of what it wanted to. Since Wilson could miss the Notre Dame game, the team will have another week to experiment with its starting offensive line and find the best combination to take into the big game.

One thing that might be overlooked was how clean the game was in terms of operations. Murray State’s air raid offense wanted to push the tempo. If they huddled, they often used a “sugar huddle” that didn’t give the defense much time to align itself to the formation. Even their punt unit used an unconventional method to get on to the field. Georgia was rarely caught off-guard by any of this. The Dawgs had to burn an early timeout before a punt, but otherwise they were prepared with quick substitutions involving entire changes of personnel groupings. I don’t recall any substitution infractions or major misalignments of the defense, and that’s tough to accomplish against this kind of team. Given the heat and how easy it would have been for minds to wander with such a lopsided score, it’s even more impressive considering how many reserves played and the dizzying number of combinations Georgia had to get on and off the field. That’s a credit to the detailed preparation that went into an FCS opponent.

More…

• Eli Wolf didn’t just have a career high in receptions. His five receptions in 2019 match his 2018 total at Tennessee, and he already has more receiving yards at Georgia (84) than he did in his Tennessee career (78). Wolf has been a welcome addition and has allowed Georgia to use a lot more 12 (ace) personnel than we expected, and the tight ends are doing more than blocking. They were key parts of the passing game during the second quarter scoring outburst.
• Perimeter blocking is consistent – even late in the game Trey Blount was getting it done on the outside.
• Last season kick coverage was often an adventure when there wasn’t a touchback. Three such kicks in 2019 is a small sample size, but Georgia seems to have solved its coverage issues. Special teams in general are solid, and Camarda has been outstanding.
• Stetson Bennett showed he was capable of running a simplified offense. He made a couple of mistakes and probably should have been intercepted twice, but you know he was anxious to make something happen in his first meaningful action at Georgia.
• A week after subpar results on third down, Georgia converted 8-10. Only one of those failed conversions came before the fourth quarter – the sack of Fromm in the first quarter. Murray State’s defense isn’t Vanderbilt’s, but that’s still improvement.
• More interesting might have been the way Georgia mixed it up on third-and-short (three yards or less.) The Dawgs didn’t face third-and-short until the second quarter, but that 3rd-and-3 play was a 24-yard Fromm pass to Wolf. On six plays of 3rd-and-3 or shorter, Georgia ran three times and passed three times. Georgia’s only short-yardage third down play near the goal line was a handoff to Zamir White, and he plowed six yards into the endzone behind some nice blocking.
• I didn’t see any serious injuries or even cramping – that’s incredible in those conditions. Kirby Smart made a point of practicing outdoors as much as possible in August, and the team’s conditioning seemed to be up to the challenge.
• It wasn’t obvious in broad daylight, but you could see the new lighting system being used before and during the game. Georgia’s new LED lights can be instantly turned on and off individually to create any number of effects, and they can also be dimmed similar to what you’ve seen at a Braves game. We’ve also seen testing of red lights. It should be quite a show for that little night game in two weeks.
• At least from my perspective the University did well to manage the conditions. Cold water was available well into the second half. The policy to allow ticketholders to bring water into the stadium helped, and I heard good reviews of the water filling stations. I only saw one heat-related incident in our area, and it was promptly handled. I appreciate the hard work it took by stadium staff to make the heat as tolerable as possible.

* It amazes me that this era still resonates as it does with younger fans and recruits. A recruit meeting Herschel Walker now would be the equivalent of a young Walker meeting Frank Sinkwich or some other WWII-era legend.

A year ago Georgia led Vanderbilt 21-6 at halftime but scored 17 third quarter points to allow both the bench and stands to empty early. The Dawgs enjoyed the same halftime margin on Saturday night but struggled to pull away, settling for a trio of second half field goals for the final margin. Penalties, a turnover, and a failed fourth down conversion kept the Bulldogs out of the endzone in the second half. The result was a comfortable if not flashy 30-6 win. There are plenty of things to work on and improve but very few areas that should keep fans up at night.

It’s a new season, but the Georgia team we saw in Nashville was very familiar. Even with two new coordinators both the offense and defense would have looked at home in 2018.

That’s not to say there weren’t some tweaks. The offense featured a bit more pre-snap motion, especially orbit motion that brought a player in motion behind the quarterback. Georgia ran from passing formations and, as on the first touchdown, passed when a run might have been expected. Play-action was a big part of the passes Georgia attempted, and Georgia’s run threat led to some very open shots down the field. Otherwise though, it was the run-heavy attack you’d expect from Georgia. The motion and spread looks allowed the offense to showcase its speed on the outside while creating nightmare defensive matchups when Georgia decided to run between the tackles.

Things also looked familiar on defense, and that might merit a closer look. We’re going to be sick of the term “havoc” before long, but the defense identified havoc as a key area of improvement this season. If that’s the case, it’s worth pointing out that Georgia shut down some capable skill players and kept Vanderbilt out of the endzone without creating much disruption. In fact, according to Patrick Garbin of UGASports.com, it could be said that Georgia took a step back in havoc relative to 2018.

Pass pressure and hurries aren’t a part of the havoc calculation due to inconsistent stats, but, as Garbin points out, Georgia fared much better pressuring the quarterback in this game even if it didn’t lead to tangible results like sacks or turnovers. More often the results were errant passes or short gains that neutralized Vanderbilt’s explosive potential. Georgia only allowed five plays longer than 10 yards and only one play longer than 20 yards. Without those big gains, Vanderbilt could be relied upon to shoot themselves in the foot with their own miscues. It’s a formula that worked against enough teams in 2018 to give Georgia a top 10 defense, and it worked again on Saturday night. I’m not so sure that’s the identity the team wants this year though.

Georgia’s defense – the line in particular – was a little more into the game in the second half. The few havoc plays largely occurred after halftime, and as a result the Vanderbilt offense wasn’t able to stay on the field very long. During one stretch in the second half, Vanderbilt had four straight three-and-outs losing a combined 1 yard. Even though Georgia’s offense slowed down, the Bulldog defense slammed the door on any kind of comeback. For contrast, Vanderbilt had no possession shorter than six plays in the first half, and several of those drives only stalled due to penalties. Consequently Georgia only had four first half possessions while their offense was humming.

I know the thinking is that Georgia’s offense went conservative in the second half with the game more or less under control. That might be the case, but there are still reasons to have expected more points on the board. The defense’s ability to get off the field meant that four of Georgia’s six second half possessions started with field position no worse than their own 46. You want more than six total points out of those four possessions. The other two possessions ended on downs and Jackson’s fumble. Georgia was still running its first team offense with the long strike to Jackson and consecutive shots at the endzone with Pickens, so it wasn’t a case of the offense taking a knee for the final 30 minutes. You want to see the offense finish those drives better especially when given that kind of field position.

Spreading it around

In each of the past two seasons a single receiver emerged as Jake Fromm’s favorite target. Wims stood out in 2017, and Holloman became that target in 2018. Whether Fromm feels more comfortable spreading the ball around or he just hasn’t found that go-to target yet, we saw Georgia showcase a variety of weapons in the passing game. Fromm completed 15 passes to eight different receivers. Six players had multiple receptions, and no one had more than three. There were three receptions by tight ends, three by tailbacks, and nine by four different wide receivers. Others (Simmons and Pickens in particular) were targeted but didn’t record a reception.

There were hardly any outright drops – many of the incompletions were just passes into tight coverage. We can’t dismiss concerns about the receiving corps yet, especially with Jackson’s injury, but some nice options seem to be available. Simmons and Pickens will soon join the stat sheet, and we haven’t even seen others like Blaylock yet. Georgia (and Fromm) had a bit tougher time of it on more obvious passing situations like third and long or at the end of the first half.

There were some shaky moments in pass protection. Hill, as the newest member of the regular offensive line, is still figuring some things out and had problems with a couple of stunts and twists, and he wasn’t alone in getting beat by the pass rush. LSU and Texas last season were able to confuse Georgia’s protection at times as they limited Georgia’s offense. We’ll see if Pittman can address those protection issues before Georgia faces another opponent that can take advantage of them.

Tailback U

When you combine for over 300 yards on the ground against an SEC opponent, something is going right. The offensive line and perimeter blocking were excellent, but each of the backs had something worth celebrating in this game:

• Herrien earned a well-deserved start and set the tone right away with a 10-yard gain.
• Cook showed how versatile he can be in the offense with two carries and two receptions. He glided to the endzone on his scoring run, and he’s going to be a tough assignment running the orbit motion.
• Zeuuuuuuuuuuus – I was surprised that Georgia fans had it together enough to not only recognize that White got into the game but to greet him with a serenade loud enough to make the other players wonder what was going on. The reception for White could turn a heart of stone, and it was a well-deserved appreciation for the two years of hard work that led to White just taking the field. White didn’t disappoint on his five carries – just hold onto the ball!
• Swift’s health and availability was a daily preseason obsession, but he showed no limitations once the lights were on Saturday. He led Georgia in both carries and yardage. No disrespect to the other ballcarriers who contributed to the win, but a fully operational Swift is just in a class by himself.

Tight ends

I wondered if Georgia might turn to its offensive line depth to help the tight ends in short-yardage situations, but the three tight ends Georgia used Saturday turned out to be enough. When Georgia went into the I-formation on the goal line they turned to Eli Wolf as the blocking back, and he was up to the job taking out two Vanderbilt defenders. Tight ends were active in the passing game with three receptions, and they (especially Woerner) were devastating blocking in open space.

The tight ends were a little less effective blocking in tight formations. The fourth down attempt was a mess. It wasn’t an issue of five offensive linemen left to block seven defenders; Georgia was in 12 or (“ace”) personnel with two tight ends in to help up front. There were enough blockers, but both tight ends missed their block. Georgia was more effective in short yardage with a lead blocker (Wolf) or running out of a spread look.

Newbies

There weren’t a ton of true freshmen who played at Vanderbilt, but that doesn’t mean there weren’t a lot of new faces. Georgia mixed in a handful of new-to-us players who had us scrambling for our roster sheets. JUCO transfers DJ Daniel and Jermaine Johnson were popular choices on third downs. Grad transfers Eli Wolf and Lawrence Cager had nice debuts for the offense. Divaad Wilson got an earful from Kirby Smart on a thoughtless personal foul but was right back out there as part of Georgia’s secondary. In all five redshirt freshmen, two JUCO transfers, and two grad transfers joined with seven true freshmen to make a significant impact on the outcome.

In the haze of the celebration after Georgia’s first touchdown, I swore I saw a freshman defensive linemen charging down the field to cover a kickoff. That says about all you need to know about Travon Walker – part basketball player, part defensive end, and part special teams gunner. Walker is already working into the defensive line rotation, and it was surprising to see Walker get the nod over more experienced players like Malik Herring.

Azeez Ojulari isn’t a newcomer, but you might not know the name if you tuned out of the Sugar Bowl. Ojulari stepped into Ledbetter’s #13 and looks to be a three-down option at outside linebacker. Nolan Smith quickly showed why he was the nation’s top prospect with an impressive backside pursuit to force a Vanderbilt punt.

A home nonconference game and the full roster combined with the four-game redshirt rule should mean many more glances at the roster this week.

Any preview of the Georgia defense this year must include one word: havoc. Coaches and players usually aren’t that willing to volunteer details about what they’re working on, but this season’s focus on creating more havoc has been an exception. That’s not as vapid as saying the defense’s objective is to keep the offense from scoring; being more intentional about havoc implies certain adjustments to scheme and a willingness to take a few more chances. It’s willing to put one of Georgia’s 2018 defensive strengths at risk and suggests that the staff might have a little more faith in the 2019 secondary.

What is “havoc rate?”

Yes, “havoc” is a measurable thing and has been a part of the emerging advanced stats developed by Bill Connolly and others. Connolly writes that havoc rate is “The percentage of plays in which a defense either recorded a tackle for loss, forced a fumble, or defensed a pass (intercepted or broken up).“

But does a good havoc rate go hand-in-hand with a good defense?

Not exactly, but it doesn’t hurt. Here’s the 2018 defensive advanced stats for college football. Only four of the top 10 defenses by S&P+ had top 10 havoc rates. The rest rated 20 or below, and over 40 teams had havoc rates better than three of the top 10 defenses.

Then again, nine of the defenses with top 10 havoc rates rated no worse than 21st in defensive S&P+. The outlier? Resurgent UAB had the sixth-best havoc rate in the nation but rated 45th in defensive S&P+. The Blazers demonstrated to the extreme the give-and-take of havoc: they were #1 in success rate, #2 in front 7 havoc, and #6 in overall havoc. But they were #112 in IsoPPP – a measure of effectiveness against explosive plays. UAB was aggressive up front and often successful, but they were extremely prone to getting burned by big plays.

I think the takeaway here is that there is more than one way to play effective defense. Still, if you look at the teams Georgia considers its peers – Clemson and Alabama – there’s no mistaking dominant defenses featuring a high havoc rate led by disruptive defensive fronts. You had just better be able to cover well behind that front.

Georgia was 73rd in havoc rate in 2018. That’s bad, right?

Again, Georgia had a top 10 defense by S&P+, so the lack of havoc wasn’t crippling. It’s just not how Kirby Smart prefers to play defense. In a way, it’s a credit to the coaching staff that they were able to adjust the defensive scheme last season to get a fairly effective season out of a rebuilding roster. By dialing back aggressive playcalling, Georgia was top 3 in IsoPPP, passing S&P+, and passing down S&P+. They kept things largely in front of them, didn’t give up big plays, and made opposing offenses work. Even when teams were able to move the ball on Georgia, the Bulldog offense (rated #3 in S&P+) was much more often than not able to put enough points on the board to make up the difference.

There were weaknesses in that approach though. Without many lost yardage plays, teams could generally stay ahead of the chains against Georgia, and the Dawgs had a mediocre defensive success rating of 63rd and were 53rd in rushing S&P+. We saw that softness against the run at some key moments last year. Even at Missouri, the Tigers were kept out of the endzone through the air but still made things interesting by running the ball with surprising success. That was a choice by Georgia to take away the big passing plays on which Drew Lock and the Mizzou offense thrived. Fortunately not too many Georgia opponents in 2018 had the firepower to force Georgia into that kind of a choice.

So what’s Georgia’s plan?

As with any defensive scheme, it begins up front. A defensive line without much push by definition won’t have many havoc plays (sacks and tackles for loss). A veteran group with a few key pieces getting healthy should help. Developing underclassmen like Jordan Davis, Devonte Wyatt, and Malik Herring will be key. Travon Walker could have the kind of impact Davis had a year ago as a freshman. Collectively they must improve at taking on the offensive line and getting a push into the backfield.

Behind that line is one of Georgia’s more talented and deep units. The Dawgs have recruited as well at linebacker, especially outside linebacker, than most other positions. In a 3-4 base defense (granting that Georgia plays more nickel than anything), many of your havoc plays will come from the linebacker position. While the defensive line occupies blockers, explosive linebackers can attack. Roquan Smith is obviously the model here, and that’s why so much attention has been paid to Monty Rice’s health and the arrival of Nakobe Dean. The guys on the edge have as much to do with it, and getting more production from the insanely talented outside linebackers will have as much as anything to do with improved havoc rate. A more aggressive approach from this group against Alabama was effective, and getting to Tua Tagovailoa led to sacks and turnovers until D’Andre Walker was injured.

The secondary has an important role to play if you want to avoid the UAB scenario of getting torched in the name of creating havoc. Coaches won’t be as willing to be aggressive up front if they’re not confident in their safety net. The four (or five) defensive backs can’t allow explosive plays. That means pass coverage, yes, but it also means sure tackling to prevent small gains from turning into bigger ones. That wasn’t always a strong point of Georgia’s defense in 2018, especially at safety. This unit will have its own role in havoc: if the front seven are creating pressure, you would expect a quarterback under duress to make more mistakes and create opportunities for interceptions.

Even the offense can help. If Georgia is able to establish early leads, the opponent’s offense becomes more predictable. Georgia can leave its pass rushers on the field, play coverage schemes that might be a little more vulnerable to the run, and get after the quarterback.

Since we have metrics for these things now, the defense’s progress won’t be hard to track. We’ll see it in more traditional stats like turnovers, tackles for loss, and sacks, but “havoc rate” is what we’re really looking for. It will also be worth keeping an eye on IsoPPP to see whether the defense can continue to limit explosive plays as well as they did a year ago. With an improved havoc rate and sustained success against big plays, Georgia would take the step forward on defense that could get the team over the top this year.

The SEC released its 2020 football schedule earlier this week. Georgia’s schedule has two items that were big enough to compete with 2019 preseason coverage. First was confirmation that, yes, the Auburn game would leave its traditional November slot for an early October date. The big story was that the Bulldogs would open SEC play on the road in Tuscaloosa as Alabama rotates on to Georgia’s schedule. The two most recent regular season meetings haven’t gone so well for the Dawgs, but Georgia has taken the past two meetings in Tuscaloosa.

It’s a good thing that the Alabama game will take place so early in the season as its build-up has the potential to suck all of the air out of the room, especially if the two teams meet yet again in the 2019 postseason. Both teams will be able to put it behind them and get on with the rest of their season. We’ll hear plenty about that game during the offseason. It’s possible that both teams will have new quarterbacks, and there are a zillion other storylines about that game we’ll have plenty of time to get to after, you know, the actual 2019 season staring us in the face.

Some other quick thoughts about the 2020 schedule before we shelve it for the next six months:

1. I’m glad Blutarsky brought this up because I was struggling with a way to put it. The early placement of the Alabama-Georgia game is ideal for the conference’s chances of having two playoff teams. The loser of the game will have plenty of time in which to climb back up the polls before a possible rematch in December. At the same time, a loss will leave one of those teams with little margin for error for the rest of their season within their own division.

2. Not only does Georgia open the SEC slate at Alabama, that trip to Tuscaloosa will also be Georgia’s third game in 12 days. The season opener in Atlanta against Virginia is on Labor Day (Monday). It will be interesting to see how the staff manages the ETSU game. On one hand, you want the team sharp and rounding into form for the season’s biggest game. On the other hand, you might need an opportunity to rest players moreso than usual after a game just five days earlier.

3. You can pencil in October 3rd (Vanderbilt) as Homecoming.

4. Every couple of years we’ll get a schedule that takes Georgia away from Athens for over a month. With only six home games on the schedule, Georgia will go from October 10th through November 14th without a game in Athens.

5. Yes, the shift in the Auburn game will take some getting used to. It also means that Georgia will have its SEC West obligations out of the way by early October. Georgia closes the conference schedule with five straight SEC East games and won’t play its second game in the division until the second half of the season. In fact, it looks as if the SEC has set up many of its biggest intra-divisonal games for late in the season. From weeks 9 through 13 you have Georgia-Florida, Georgia-Tennessee, LSU-Alabama, LSU-Auburn, Auburn-Alabama, Alabama-Texas A&M, and LSU-Texas A&M. November 2020 should be fun.

6. I was disappointed to see the Kentucky game move back to November. There was some hope based on the 2019 schedule that we’d have an October trip to Lexington. An early autumn trip with Fall Meet going on at Keeneland used to be one of the highlights for Road Dawgs, but it’s not going to happen next year.

Preseason camp opens on Friday, and we’ll get our first practices with the complete 2019 roster. 14 members of the incoming class went through spring practice, and the rest of the class arrived earlier in the summer for offseason workouts. There’s been some additional attrition since spring, but by and large the team that reports will be intact. Returning players made grades, and all incoming players qualified.

Georgia is, by my count, at 84 scholarship players entering camp. They were at the limit of 85 until early June when JJ Holloman was dismissed. Kirby Smart will likely use that scholarship to expand the size of the 2020 class, but it might also mean that a senior walk-on earns a full ride this year. Then again, Ahkil Crumpton didn’t join the 2017 squad until August, so it’s possible that Smart is still out there beating the bushes to find a late transfer to use that open scholarship. Stay tuned.

I like using the “recruiting roster” format below to get a quick sense of how the talent on the team is distributed across classes and positions.

The first thing you’ll notice is how the roster is weighted towards the left side of the table – 50 of the 84 have at least three years of eligibility remaining. That’s not a shock – with early enrollment and the transfer portal, all teams are young teams now. When you’ve recruited this well, just about anyone could be called on to play. That’s especially true of the defense – Ojulari and Wilson were the only defensive newcomers redshirted last year, and they were injured. It’s not necessarily a bad thing that the majority of Georgia’s team now comes from the 2018 and 2019 classes rated #1 in the nation by some recruiting services.

It looks like a relatively small senior class, but we can expect that group to be augmented by some juniors declaring for the draft, particularly on offense. Pretty much every position group on offense other than TE has potential junior pro prospects. We have a whole season to play before fretting about 2020, but if Fromm and Swift declare for the draft, Georgia’s skill positions will be light on upperclassmen. It’s a problem for down the road, but there could be a fairly large leadership vacuum (and opportunity!) on the offense in 2020.

For now though it’s an impressive looking group. Georgia is starting to accumulate nice depth across the board. Barring injuries, the Dawgs might not have to lean on true freshmen as much as they have in the past couple of years. Some like George Pickens and Nolan Smith might be ready sooner than others, but the staff can plug these newcomers in when it makes sense and not because there are no other options.

(Possible Day-One starters are in bold – just a best guess using the post-spring depth chart from UGASports.com. [R] indicates a player who has redshirted.)

Jake Fromm is an outstanding quarterback and the best possible person to lead Georgia’s offense. He’s beaten out and held off two higher-rated quarterbacks because he does exactly what Kirby Smart and the staff ask of him: run the offense efficiently, make plays to sustain drives, and avoid critical mistakes. He’s been a leader from the moment he took over from Eason, and he’ll likely be a high draft pick when he chooses to leave Georgia. The Dawgs aren’t going to go far this year without Fromm playing at least as well as he did in his first two seasons.

With that said, he’s not going to win the Heisman. Put another way, if Fromm is even in the Heisman conversation at year end, something has gone very, very wrong with Georgia’s offensive identity.

Individual moments of excellence are part of any Heisman season, and it doesn’t hurt to be on a winning team. Fromm checks those boxes. Fromm’s stats last season were more than respectable: 67.4% completion rate, 2,761 yards, 30 TD / 6 INT, and 9.0 yards per attempt. They’re comparable to the stats from his freshman campaign in 2017 during Georgia’s run to the national title game. But compared with the ten most recent quarterbacks to win the Heisman since Tim Tebow in 2007, those numbers aren’t competitive.

These ten Heisman-winning quarterbacks have met one of two criteria:

• Gaudy passing numbers: 6 of the 10 threw for at least 4,000 yards in their Heisman seasons. Half threw for over 40 TD.
• Dual-threat ability: 7 of the 10 rushed for at least 699 yards in their Heisman seasons. 7 accounted for at least 10 rushing touchdowns.

Of course most of them showed some combination of the two – that’s why they stood out over everyone else. All threw for at least 3,200 yards except for Cam Newton, and he made up for it with 20 rushing TDs and nearly 1,500 rushing yards. All rushed for at least 5 TD except for Jameis Winston, but he passed for over 4,000 yards and 40 TD. Kyler Murray set a ridiculous bar with over 4,300 passing yards, 1,000 rushing yards, and a total of 54 touchdowns.

Heisman quarterbacks are expected to be at least a credible threat to run the ball, and Fromm hasn’t shown that to date. Oh, he’s not a potted plant and has the vision and creativity to move around the pocket. But in two seasons, he has a grand total of 52 rushing yards and 3 rushing touchdowns. Last year he had zero rushing touchdowns and negative rushing yardage. And that was with a five-star quarterback on the bench behind him. With an unsettled backup situation in 2019, how willing do you expect the staff to be to call many designed runs for Fromm?

If they’re not going to create Heisman moments on the ground, quarterbacks have to put up head-spinning numbers through the air. Sam Bradford only rushed for 47 yards in 2008, but he threw for over 4,700 yards and a whopping 50 touchdowns. Baker Mayfield had 311 rushing yards in 2017 but passed for 43 TD and over 4,600 yards at a completion rate over 70%.

With Fromm’s rushing stats, he’d have to have about 75% more passing yards and 15-20 more TDs this year than in either of his first two seasons to get into Bradford territory. Does that sound like Georgia’s offense? The Dawgs might have a new offensive coordinator, but there’s no chance that Kirby Smart will prefer anything but heavy doses of Swift and the other backs behind one of the nation’s biggest and best lines. (*) If Georgia is as successful as we hope they’ll be, think about how infrequently the Dawgs pass the ball when they’re salting away a comfortable second half lead. Consider also the amount of production gone from the receiver and tight end positions, and it might be an impressive feat just to approach 3,000 yards through the air.

Enjoy Jake Fromm for what he is and appreciate his mastery of his role on this team.

* – Is Swift a more realistic Heisman candidate? Georgia’s recent tailbacks haven’t been Heisman finalists largely due to how well-rounded the group has been. Sharing carries and production has been great for the team and the endurance of the individual backs, but no one back has been able to pile up huge numbers. That might change a little this year depending on how much Zamir White can contribute or whether Cook, Herrien, or McIntosh can prove themselves worthy of splitting carries with a healthy Swift.

Daniel Kaplan at the Athletic has a piece looking at the push at sporting events towards cashless transactions. Stadiums and arenas, especially newer ones opening with the technology already baked in, are foregoing cash at point-of-sale locations. Fans must either use credit cards or NFC-enabled devices (watch or phone) to buy concessions, merchandise, and anything else while they’re in the stadium.

The appeal of cashless transactions is convenience and speed. Using cash isn’t exactly as slow as writing a check in the grocery store line, but you still have to count out money and wait for change to be made. A tap or a swipe should be quicker, provided everyone in line knows how the system works – not always a sure thing.

Kaplan points out an issue with cashless payments that shouldn’t be overlooked: not all fans have smartphones, and certain groups and income levels are less likely to have credit or debit cards. Some facilities are addressing this issue with “reverse ATMs” where fans can load cash onto prepaid debit cards, but even that requires someone to plan out how much to load on the card. That will often be more than they intend to spend if they don’t want to get caught at the register with less on their prepaid card than they need.

It’s not just about the fans of course. Going cashless isn’t without benefits to the stadiums and teams, and this is probably the most interesting part of Kaplan’s piece. Electronic transactions provide countless opportunities for data-mining and tracking. Sure, no one has to buy anything at the ballpark, but even the ticket to get in the place is now often tied to a phone.

Steve Cannon, CEO of the group that owns Atlanta’s Mercedes-Benz stadium and the sports teams that play there, points out how the data might be used to improve the customer experience. Teams can learn what fans do and don’t like and even offer coupons and discounts. It doesn’t take long for things to get a little creepy though. “We will have a much more nuanced understanding of what your likes are,” Cannon explained. As more elements of the gameday experience from ticketing to parking to concessions to merchandise are routed through team-controlled apps, Cannon is very clear about what it all means: “‘I will know when you come in,’ he concluded, ‘and what you buy and when.'”

Will Leitch recently wrote about the trend of sports teams and arenas chasing fans willing to spend top-dollar for “exclusive” seating, access, and benefits. Leitch cites studies that estimate “70 to 80 percent of ticket revenue comes from the first 15 to 20 rows.” Modern stadiums don’t tout capacity anymore; it’s now about the courtside bar.

Whether someone buys a hotdog or a jersey is useful information (hey, here’s a coupon for our online team store!) but still fairly small potatoes. Businesses requiring cashless payments is nothing new, and neither is data-mining a customer’s purchase history. As the stadium experience is tailored more and more for the higher-end customer Leitch describes, those are the fans about which teams will want to know as much as possible. Knowing the purchasing habits and preferences of someone willing to pay thousands of dollars for a premium experience is valuable. Many companies would go to great lengths to be able to focus their marketing efforts at that audience, and teams will be able to monitor (and even customize) that fan’s entire event experience by funneling as many actions as possible through their app.

Sanford Stadium’s concession stand fundraising-group-of-the-week is almost refreshing in its low-tech anonymity.

Nic Claxton Thursday night became the first Georgia basketball player to be drafted by the NBA since 2013 when he went early in the second round to the Brooklyn Nets. That draft position might be a little disappointing – Claxton had generated quite a bit of first-round chatter and was considered to be one of the prospects on the rise since he announced his intention to enter the draft. It’s still a fairly solid position and evidence of tremendous growth during his time at Georgia, but you wonder if a second-round projection might have affected Claxton’s decision to leave.

Claxton’s early departure left an opening on the Georgia frontcourt, and Tom Crean addressed that opening with the signing of 6’11” Rodney Howard late in May. Howard is a former Ole Miss commitment and Georgia native who chose the Bulldogs over Georgia Tech.

While Howard replaces Claxton numbers-wise, he’s not likely to be a replacement for Claxton’s production or style of play. I think of Howard more as a replacement for Derek Ogbeide. With the incoming talent at guard and wing, there’s less of an urgent need for a stretch 4/5 like Claxton to score away from the basket. Georgia needs interior depth – rebounding, defending the rim, and scoring around the basket. If Howard can help in those areas, he’ll be an asset, and I won’t care if he never attempts a three-pointer.

The backcourt was set earlier in May with the addition of Sahvir Wheeler and Donnell Gresham Jr. Now the frontcourt picture is clearer, though Crean has room to add another grad transfer. Rayshaun Hammonds becomes the returning scoring and rebounding leader. Amanze Ngumezi didn’t see a ton of time as a freshman, but he’ll probably be in line for a much bigger role while Howard comes along. If Georgia wants to go small, there’s a trio of incoming 6’6″ wings whose toughness inside the paint might be tested. It’s clear though that the ability of Hammonds to stay healthy and out of foul trouble will be one of Georgia’s keys to success.

Claxton’s departure and the arrival of Howard means that over half the roster will turn over entering next season. Crean is quick to caution that this is the very definition of rebuilding, and it could temper expectations even with a top 10 class and an elite guard coming in. The nonconference schedule isn’t completely set yet, but we know that Georgia Tech and the Maui Invitational are in November, and the Dawgs will also face Memphis’s top-rated signing class. It could be a fun process watching this talented incoming class grow, but we also have never seen this amount of turnover with so many newcomers counted on. That could lead to frustration as we see glimpses of what’s possible before those individual moments of excellence come together as team success. Expectations for this group will be tricky which is why Crean is already out in front of managing them. He wants to show progress after last season’s step back and must keep the fans engaged as well as he did a year ago, but just as important is keeping the recruiting pipeline full so that any growth this season becomes a foundational building block for bigger things.

A couple of years ago a former baseball letterman wrote one of those open letters sent to local media about the state of Georgia athletics. Football had struggled through Kirby Smart’s first season, and baseball was at a turning point. The thing to do, the letter-writer suggested, was to follow the lead of Clemson – a program celebrating a football national title and opening glittering new facilities left and right.

The problem with that suggestion was the difference between perception and reality. Even with the higher-profile sports underperforming, Georgia’s overall program was a good 30 points higher in the Directors’ Cup standings than Clemson. But because Clemson football had broken through, the perception, according to this letter, was that Georgia had a lot to learn from its rival up I-85.

I bring that up because this post by Blutarsky reminded me of that letter from two years ago and how things have changed in a way that would meet with the approval of its author. Kirby Smart has things rolling. Basketball just pulled in arguably its best recruiting class ever. Gymnastics seems to be on an upswing. The decision to stick with Scott Stricklin has paid off as the Diamond Dawgs are looking at a high national seed in this year’s NCAA tournament. In terms of the overall athletics program though, there’s this reality: “Georgia is 35th in the most recent NACDA Directors’ Cup, which ranked ninth in the SEC. The Bulldogs were 15th in the standings at this point a year ago in the all-sports measurement.”

There are bright individual spots. There always are. Track is a national power. Women’s tennis had a strong season. Several ongoing sports like men’s golf and baseball have an opportunity to earn some hardware. The metric tells us that Georgia’s programs overall are decent with “17 of 21 sports competing in the NCAA postseason,” but it’s not near the usual level of success. I doubt we’ll see impassioned appeals to the media about the state of things this summer. Didn’t you see the latest defensive line commitment?

(Clemson by the way? Down there with Georgia Tech in the 80s.)

So the SEC is going to review its “decades-old bylaw prohibiting member schools from selling alcohol” at this week’s spring meetings in Destin.

I’m not opposed to the idea of alcohol sales in the stadium, but can Sanford Stadium handle it? I don’t mean the patrons; I’m talking about the neglected infrastructure of areas of the stadium that haven’t been touched since the East stands were added in 1981. I’m trying to visualize how the already-overcrowded concourses of Sanford Stadium would handle beer lines. Navigating the tight East or South concourses for concessions (or anything, really) is already bad enough.

If the plan involves placing beer sales in more open areas in Reed Alley, around Gates 6 and 7, or the West endzone, fine. But this is about revenue, so the temptation won’t be to limit the number of taps or place the majority of them away from where most fans are seated. I have no doubt alcohol sales will happen sooner than later, but I’m going to be very interested in how Georgia implements it. Getting it wrong could be just one more reason to stay at home and enjoy the cold ones from the fridge.

But this is. Yikes.

Freshman quarterback D’Wan Mathis underwent emergency brain surgery last Thursday after an MRI revealed a cyst on his brain.

The surgery was deemed a success, and the prognosis is for a complete recovery. He’ll be closely supervised for some time, and he’ll be on antibiotics for the next month. His availability for preseason camp or even the 2019 season is unknown, but that’s a distant concern next to his well-being. Fortunately this condition was caught in time before more permanent damage was done. Brain surgery isn’t ever minor, and Georgia’s coaches and medical staff will take every precaution. We wish Mathis the best in his recovery.

Some good news on the scheduling front as Georgia announced a series with Oklahoma to follow last month’s announcement of future home-and-home series with Florida State and Clemson. Georgia will head to Tallahassee on Sept. 4, 2027 (sure to be a cool, refreshing early September day in the Panhandle), and the Seminoles will come to Sanford Stadium in 2028. The Clemson series will take place in 2032 and 2033, and that’s on top of a 2024 date already set with the Tigers in the Chick-Fil-A Kickoff. The Dawgs will travel to Norman in 2023 with a return date against the Sooners in Athens in 2031. Georgia also has home-and-homes set with UCLA (2025/2026) and Texas (2027/2028), and more still might be in the works.

(If the current SEC scheduling rotation is renewed after 2025, and that’s not a sure thing, Georgia would face FSU, Texas, and Alabama in 2027.)

What interests me as much as whom Georgia will be playing is where they’ll be playing.

The trend has been for the biggest nonconference games to be at neutral sites. Of course there are exceptions, but take Alabama: they haven’t played a P5 opponent at home since Penn State in 2010, but they’re in a major kickoff game nearly every year. And why not? Guarantees for the neutral site games are worth millions of dollars, premium seating can drive ticket prices over $300, and a school like LSU can make around $23 million from seven neutral site games. Sure enough, Georgia will play in three Chick-Fil-A Kickoff games in Atlanta between the 2020 and 2024 seasons. Notre Dame’s trip to Athens in 2019 is the only significant home nonconference game currently on the books between Clemson’s 2014 visit and UCLA’s appearance in 2026.

I’m happy though to see a shift back towards home-and-home series. Alabama will host Texas, West Virginia, Notre Dame, and Oklahoma betwen 2023 and 2033. LSU will host Texas, Oklahoma, Arizona State, and Clemson. Georgia now has five P5 home-and-home series set on top of its annual tilt with Georgia Tech. I’ve said plenty over the past decade about my preference for big games on campus, but you can’t ignore the financial appeal of neutral site games. With potential paydays of $5-$6 million, a school with its eye on the bottom line would be foolish to turn them down. So why the swing back to home-and-home series in the long term?

It’s nothing but a win for fans. You get a big game on campus and all that comes with it, and it’s included in the season ticket package. There’s no separate priority system and additional premium ticket price on top of what you’re already paying. Fans will also have the opportunity to visit several iconic college football towns and stadiums (even if the visiting ticket allotment is ridiculously miserly.) We know that what fans want can be a secondary concern (to put it generously), so where’s the benefit to the football program? Why go home-and-home rather than a single higher-grossing neutral site game? A few reasons come to mind:

• Recruiting. You can’t host prospects at neutral sites. No one will make more out of the recruiting opportunity offered by a marquee nonconference game than Kirby Smart.
• Recruiting, part two. The schedule itself becomes a recruiting tool. As Smart said when these series were announced, the best players want to play in big games and big venues. Georgia will have a high-profile nonconference game nearly every year from 2022 through 2033.
• Your strength of schedule (real or perceived) is improved in two seasons rather than just one.
• You sustain renewable season ticket sales in anticipation of these games.

As long as fans are selling out the home schedule, some neutral site games can be big revenue boosters. But what if there are more and more empty seats for home games? If there is a nationwide slump in college football attendance, and there seems to be, the incentives begin to change. In the SEC the loss of a season ticket represents the loss of a multi-year revenue stream if the ticket isn’t picked up by someone else. Georgia’s not in that position – yet. There’s still a cutoff for new season tickets. Other schools aren’t as fortunate, and signs of lagging demand are there.

Georgia’s in a position to shore up its demand for renewable tickets, but it means playing better opponents at home. The motivation to buy season tickets goes away if the best games are moved off-campus and aren’t part of the season ticket package. In the eight seasons between 2026 and 2033, Georgia will host UCLA, Clemson, FSU, Texas, and Oklahoma in addition to whatever the SEC slate brings to town. Fans will want those tickets even if it’s just to sell in the secondary market, and the surest way of getting those tickets is by renewing season tickets each year.

Of course ticket demand will be high for these games themselves, but that would be the case if they were held off-campus. If all Georgia cared about was selling tickets to these games, it wouldn’t matter if they were played in Athens or Atlanta. But by attaching these games to the season ticket package, Georgia is able to more or less sustain its season ticket revenue, and the requisite donations of course, even in years without a top-quality home schedule. Fans with renewable season tickets are more likely to hold on to them from year to year if it means guaranteeing a spot for these big nonconference games in the future. A neutral site game might pay out more on a game-to-game basis, but it’s less impressive next to the income represented by sold-out season tickets. There is big money in a steady and strong season ticket renewal rate year over year (and the donations that come with it.)

It’s tough to buck a nationwide attendance trend, and even a more attractive home schedule might not be able to stem the tide of decline. The schedule is just one factor in attracting fans – schools must consider the stadium, amenities, parking, the game day experience, and any edge they can find in competing for entertainment dollars, and these games are still years away. Improving the schedule is a positive step though when combined with a successful team, and it’s something many fans are already anticipating as Kirby Smart continues to build the program into a national contender.