A year ago I watched the Alabama-Ohio State title game and came away wondering what Alabama and other recent champs had that Georgia didn’t. Georgia’s recruiting for several years had been on par with or better than championship teams. Georgia had caught up in the facilities race, and there was no resource that the program lacked. As LSU produced a Heisman-winning quarterback and Alabama a Heisman-winning receiver, I kept coming back to this question: how do you get peak performance from your best players? How do you turn good talent – which Georgia had in spades – into the best players in the nation who will lead you to a national title?

Similar questions helped to frame the 2021 season. Did Georgia finally have its elite quarterback in J.T. Daniels? Could the offense perform at a high level without George Pickens? Was Todd Monken’s system going to deliver the evolution that propelled Alabama and LSU to their recent success? Kirby Smart made the point more abstract and blunt with a phrase most of us could recite by heart now: “you’re either elite or you’re not.”

The mistake I and others made was thinking about these questions only in the context of offense. It’s been beat into the heads of Georgia fans for the past five years or so that its approach on offense was holding the program back. If Georgia wanted the success and titles enjoyed by Clemson, LSU, and Alabama, they’d need to find their Lawrence, Burrow, or Tagovailoa – not to mention the fleet of future NFL receivers on the other end of those passes. They’d need an offensive system willing to turn the passing game loose.

Defense, after all, had done all it could do. Georgia’s defense was rated #1 by ESPN’s SP+ metric after both the 2019 and 2020 seasons. If the top-rated defense couldn’t do much to slow down the 2019 LSU offense or the 2020 Alabama offense, it was clear that a stout defense wasn’t the key to reaching the top. Georgia’s imperative would continue to be the transformation of the offense into something comparable to those other recent champions.

I hadn’t really considered that we could see a defense dominate the way recent offenses had. Georgia’s had wonderful defenders from Azeez Ojulari to Roquan Smith, but even that didn’t prepare us for entire dominant defensive line and linebacker groups. These units were to the Georgia defense what the LSU and Alabama passing games were in 2019 and 2020: difference-makers not only in September and October but against the best teams on the schedule. Yes, they were top-rated by SP+ again, but that can’t quite capture what it was like to watch Jordan Davis track down a player from behind, watch Travon Walker drop back into pass coverage, or see Channing Tindall fly in to make a tackle like a missile. The defense, which only had one representative on the preseason All-SEC first or second teams, were talked about it ways we’d only seen used to describe offenses in recent years.

While we were focused on the quarterback and offensive scheme, Georgia’s defense became the elite unit that the program needed to put it over the top and claim a national title. ***

Of course within an elite unit there are elite individuals. Georgia got peak performance from several defenders and made names like Jordan Davis and Nakobe Dean as recognizable as some Heisman finalists. “Elite” is a squishy superlative, and it’s not quite right to apply that label to just anyone who happens to have contributed to a national title. We can use stats or awards to attempt to make “elite” more objective, and maybe the NFL Draft is as good of a tool as any. There are draft misses all the time, but at least we have teams willing to put money on their evaluations. Georgia is in the middle of its best run of draft picks in program history, and that speaks to recruiting and the rising talent level in the program.

But even within the draft there are tiers. I wrote after last year’s draft that “the next step for Georgia is to have more of its players called even earlier in the draft and especially in the first round.” Again, there are first round busts every year, but on the whole these are the prospects judged most worthy of the NFL’s largest investments. LSU had five first round picks after their national title in 2019, and Alabama’s 2020 championship team produced six first-round picks. Georgia’s program-best three first round picks came after the near miss in 2017.

That next step is likely to happen this weekend. Georgia’s defenders are expected to come off the board early and often – perhaps as soon as the top overall pick. They might not match the first round totals of LSU or Alabama, but Georgia should still have heavy representation across the lucrative first three rounds. It won’t just be the defenders in the spotlight – offensive standouts like George Pickens, Jamaree Salyer, and James Cook will hear their names called.

After seven rounds we could see a record number of Bulldogs drafted. More importantly we could see records fall for Georgia players selected in the first three rounds. Georgia had twice as many early round picks (6) in 2021 as they had in 2020 (3), and there should be even more in 2022. As more Bulldogs move into the elite draft positions, it will be recognition certainly of their individual hard work but also of Kirby Smart’s recruiting and talent development. The top-rated classes that have enrolled since 2018 made the most of their college careers and are now among the top-rated draft prospects.

To bring it full-circle, perhaps the most gratifying development of the 2021 season for me was seeing a large number of Georgia players become the difference-makers that we had coveted in other recent champions. The national title was a by-product of those performances, and having that accomplishment in hand makes it much easier and more enjoyable to send these individuals off to the next level without the familiar pains of asking what might have been. Now it’s time for them to receive their individual recognition and reward at the sport’s highest level.

(*** – The defense’s special season shouldn’t be seen as a rejection of the need for change on offense. Georgia’s offense might have been overshadowed by the defense, but it still topped out as the nation’s #3-rated offense by SP+. Todd Monken stayed true to Georgia’s advantages in the ground game, but the passing attack wasn’t ignored. Monken found ways to use the versatility of James Cook and Kenny McIntosh, featured a new and unique threat in Brock Bowers, and put Stetson Bennett in positions to succeed and make the most of what Bennett brought to the position. The offense pulled its weight without the presumed starters at receiver and quarterback and the two players most would have considered key to the offense taking a step forward. If the defense takes a step back from superhuman to pretty damn good, I expect that the focus will shift somewhat back to offensive production. Fortunately Georgia is well-positioned to continue its evolution on that side of the ball.)

When Joni Taylor took over the Georgia women’s basketball program in 2015, the implied message was one of continuity. Of course Taylor went right to work putting her own mark on the program. Even as the lead assistant you’re not the one with the ultimate authority in a program’s operation. But the people and approach remained comfortably familiar. Two of the four coaches from Andy Landers’ final staff, including Taylor, remained with the program. The roster was largely unchanged and only had the usual attrition from graduation. The program’s daily operations weren’t interrupted or restructured. Then-deputy athletic director Carla Williams explained, “the program’s not broken.” Taylor had the cultural fit, was a favorite of fans and basketball alumni, and had the endorsement of Landers. It’s possible, without discounting the personal touches Taylor brought, to consider her seven years as an extension of what came before it.

With last week’s introduction of Katie Abrahamson-Henderson as Georgia’s next coach, nearly 40 years of continuity in Georgia basketball has ended. Yes, Coach Abe began her playing career at Georgia over 30 years ago and so understands its history and tradition, but that’s the extent of the connection. As a coach she is relatively unknown to Georgia fans. Her last four rosters at UCF have had one player from the state of Georgia. She will bring in her own assistants, and they have less coaching or playing experience in Georgia than Coach Abe. Only a few administrative staffers might remain to bridge the transition. That’s not necessarily a bad thing if you believe that the program needed a fresh approach in order to take the next step. But it does hint at the amount of work ahead of the new staff if the program is to reach a third straight NCAA tournament.

These are just some of the challenges awaiting Abrahamson-Henderson as she gets down to work:

The competitive landscape

When you take a job in the SEC, you know what you’re getting into. Women’s basketball is taking on a higher profile. There are national TV broadcasts, and the best players and coaches are building recognizable and effective personal brands through the college game. The SEC is leading the way, and the competitive energy required to keep up is intense. The conference has been active since Georgia last hired a coach: 9 of the 14 schools have changed head coaches in the meantime. High-profile hires have driven up the cost of doing business, and staff salary pools have had to keep pace. Increased media coverage means that nearly every game is broadcast and scrutinized. Nearly everyone is trying to get better and investing more in their program. Georgia must decide if it wants to ride this wave, and Coach Abe will have to hold the school accountable for its commitment to the program.

South Carolina has a stranglehold on top of the SEC, but the rest of the league has proven fairly transient as coaching changes took root. Kim Mulkey was able to elevate LSU from the middle of the pack to a second place finish in 2022. Mississippi State went in the other direction – from national title game appearances in 2017 and 2018 to out of the NCAA tournament in 2022. Texas A&M won the regular season title in 2021 but dropped into the bottom third of the league this season. New coaches at Ole Miss and Florida breathed new life into programs trapped in the conference cellar. That’s encouraging in one sense. The ceiling for the best SEC teams is the national title. On the other hand, it’s unsettling: it doesn’t take long to be passed by after a couple of sub-par recruiting classes, a rash of injuries, or an ineffective hire.

Another direct competitor Georgia fans might overlook is Georgia Tech. The series historically dominated by Georgia has taken a sharp turn towards parity. Tech rebuilt their program with foreign talent mixed with quality prospects from across the south. Georgia’s inability to lock down the state in recruiting (more on that below) aided this effort and has made Tech a thorn in Georgia’s side. In fact, Joni Taylor had a losing record (3-4) against the Yellow Jackets, and Georgia has dropped 3 of the last 4. Retaking control of this rivalry that was once an afterthought would be small but visible progress that any Georgia fan can appreciate.

Any discussion of college sports these days has to acknowledge the transfer portal. Georgia has been a popular transfer destination with standouts like Taja Cole, Mikayla Coombs, and Jenna Staiti joining the program. This coaching change might make the portal a little less popular among Georgia fans. The Lady Dogs have already seen a couple of players and prospects signal their intent to explore a transfer. The 2023 team was already going to be thin in a couple of spots before any attrition, so Abrahamson-Henderson will likely need to be active herself in the transfer market. Attracting transfers could have a lot to do with her success out of the gate before her more traditional recruiting operation kicks into gear. Speaking of recruiting…

Recruiting

As Georgia’s associate head coach from 2012-2015, Joni Taylor was already heavily involved with recruiting. That experience didn’t immediately pay off once she became head coach and revamped Georgia’s recruiting in the era of social media. Her first impactful infusion of talent came in 2017 with the nation’s #9 class that included recent stars like Que Morrison and Gabby Connally. Another top 20 class followed in 2019, but Georgia didn’t string together consecutive top 20 classes until 2021 and 2022. Georgia’s brand is national; the strong 2017 class featured three out-of-state players, and 5* prospects like Chloe Chapman (Maryland) and Reigan Richardson (North Carolina) have been added since. The bigger problems left for Abrahamson-Henderson to solve are consistency from year-to-year avoiding unbalanced classes and improving recruiting results right here at home.

It’s not news that the state of Georgia produces as much women’s basketball talent as it does for other sports. Recruiters flock to the state, and competition is fierce. Peach State talent is spread across the SEC. Only four SEC teams didn’t have a Georgia native on their roster last season, and more than half of the SEC had a Georgia native start a game. In 2019, 12 of 14 SEC teams had a player from Georgia. Both of this year’s national title game participants started a Georgian.

We often hear about Georgia’s difficulty recruiting in-state with men’s basketball. But many of those same issues have plagued the women’s program over the past 10-15 years. Georgia can always count on signing homegrown players, but it’s been tough to convince the state’s very best to stay home. Top prospects from Georgia have signed with schools as disparate as Stanford, Maryland, Duke, and UConn. Georgia signed the state’s Gatorade Player of the Year in 2004 and 2005. Since 2005 only two others – Anne Marie Armstrong and Sydney Bowles – have signed with Georgia out of high school. (Georgia will hope that Bowles remains committed through the coaching transition.) Two others, Staiti and Coombs, signed elsewhere before transferring to Georgia. Georgia’s slide from national and even SEC contender status has gone along with this struggle to attract the state’s best players to Athens.

The ascendency of South Carolina has only made the job more challenging. Before Bowles the previous two Georgia Gatorade Players of the Year inked with Dawn Staley. To buck that trend, a Georgia coach needs her version of A’ja Wilson: the elite player who could have signed anywhere and showed faith in the local program. Georgia began to show signs of progress in state with commitments over the past two years from Jillian Hollingshead, Janiah Barker, and Sydney Bowles. It remains to be seen whether those individual signings hold up through the transition, but the larger point is that Georgia was making some headway where it needed to. Abrahamson-Henderson and her staff won’t be starting completely from scratch, but establishing their own in-state connections and recruiting network must be a priority. Hopefully it won’t take 5+ years to do so.

Attendance

Forget the lazy excuse that Georgia fans just won’t support basketball. Tom Crean’s program set consecutive attendance records in 2019 and 2020 without a quality product on the court. That rising tide never lifted women’s basketball attendance, but that’s not to say that the program has never been a big draw. The top 10 women’s basketball crowds at Georgia, including five sell-outs, all occurred more than 10 years ago.

Attendance under Taylor grew modestly from just under 3,000 per game in 2017 to a high of 3,830 per game in 2019. It slid a bit in 2020 to 3,411 during a sub-par couple of years and of course took a nose-dive in the pandemic season of 2021. Fans cautiously made their way back to Stegeman in 2022 with an average of 2,861 per game. The season’s attendance high naturally came against South Carolina with 5,461 fans of both schools turning out. The Tennessee game drew 5,117 fans.

It might seem a little premature to talk about filling the seats before the program returns to the Sweet 16 and beyond. But the one thing that Crean got right is that fans can be a part of the rebuild. It’s easier to recruit if prospects can imagine themselves playing in front of large and energetic crowds. Networks want to put not only successful programs but bigtime environments in their best time slots. Those programs driving the growth of the sport are bringing in fans who might not have even considered women’s basketball 10 years ago. Attendance can’t be an afterthought that must wait until everything else falls into place.

There’s been a core group of fans that found the program during better years, but as they’ve aged and reduced in number there hasn’t really been a large inflow of new fans to replace them. Last season the school introduced an Enhancement Fund for women’s basketball comparable to funds used for other sports. Season tickets were tied to this new fund, essentially doubling the price of season tickets for the most loyal fans. That’s life in modern college athletics, but it also made the job of courting new seasons ticket holders that much more difficult.

This coaching transition is as good of a time as any to reevaluate how Georgia markets women’s basketball. What are some actions that might help Abrahamson-Henderson draw larger crowds to Stegeman Coliseum?

• Win. Duh. The simplest way for Abrahamson-Henderson to grow the Georgia fan base will be to produce a consistent winner. Of course that’s the goal of any coach, but it works and is what built Georgia’s foundational fan base.
• Play a compelling style of basketball. Georgia’s calling card over the past decade has been solid defense leading to more wins than losses, but often even the wins were as fun as a trip to the dentist. Coaches will tell you wins are wins, and purists can appreciate defensive battles. Unless you have the defense of the 2021 Georgia football team, low-scoring defensive grinds can be a tough sell. Abrahamson-Henderson pointed out the importance of a lock-down defense to the national title contenders and makes that a focus of her coaching, but she also promised an aggressive, up-tempo energy that should be entertaining.
• Shamelessly self-promote. How did Georgia gymnastics become and remain Stegeman Coliseum’s top draw? How did Tom Crean set attendance records during some miserable seasons? They asked for it. Constantly. Suzanne Yoculan was a natural salesperson who made her meets must-see events as the program became the nation’s best. Crean hit the road during his first off-season energizing fans and student groups. Attendance was already on the way up when Anthony Edwards arrived, and that sent attendance to another record high.
• Make growing the fan base a priority of the athletic department. Self-promotion can get you so far, but the effect can be multiplied by leveraging Georgia’s extensive resources. Cross-promote with other sports and season ticket holders – and that means more than waving to the crowd during a football timeout. Support and resources from the athletic department will be important in many areas; marketing is only one of them.
• Develop and market star players – and build around them. Elite players will draw curious fans. Georgia hasn’t had a WNBA first-round pick since 2008. Jenna Staiti was only the second first-team All-SEC selection since 2016. Of course Georgia has had plenty of good players over those spans, but the program has struggled to produce the household names that fans will tune in to watch and buy tickets to see in person.
• Engage students. There’s no question that the fan base trends older. Women’s basketball games are also popular with families and especially families with young daughters. It’s an inexpensive family entertainment option. It’s even less-expensive (free!) for Georgia students to attend, but that’s been a tougher group to reach. There have been giveaways and other promotions, but the bigger challenge is making women’s basketball games social events where friend groups want to congregate.

The almost-daily frenzy of news following Taylor’s departure will die down soon, but Coach Abe will be a whirlwind of activity over the next six months before preseason practice begins. Among other things she’ll have to evaluate Georgia’s returning players, get what she can out of the spring recruiting period and transfer portal, set up her own recruiting operation to catch up on the 2023 class and beyond, establish her offseason program, hold summer camps, and provide input on everything from her new office to next season’s schedule. It helps that she’ll have a familiar set of assistants who can anticipate her expectations and preferences, but they’ll also be making their own adjustments. It also helps that she’s done this before with great success. Whether that experience can translate to the SEC is the big question, and we’ll begin to see around October what this new era of Georgia women’s basketball will look like.

Blutarsky posted what he considers his favorite Todd Monken play calls from the past two seasons. They’re great. The entire Michigan gameplan was a work of art.

Thinking about my favorite Monken plays I keep coming back to this one from the 2021 UAB game:

1st & 10 at UGA 11
(1:14 – 1st) Stetson Bennett pass complete to Brock Bowers for 89 yds for a TD, (Jack Podlesny KICK)

Here’s another look at it. The play is technically 11 personnel, but the tight end is split out to give a 4-wide look. The TE motions inside the receiver. While the receiver runs a post route to clear out the safety, the TE runs a wheel route to go back outside. A fake toss to the tailback on the play side draws in the linebackers and causes the defensive back covering Bowers to hesitate. With no safety help over the top, Bowers slips by the defensive back and gets behind the defense with a clear path to the endzone.

This is why it’s among my favorites:

• Brock Bowers scores his first touchdown. We’d heard the buzz about him during spring ball and watched him at G-Day, but at the start of the season the bigger question was how Georgia would cope with Darnell Washington’s injury. Bowers scored twice against UAB and began to emerge as a key part of Georgia’s offense, and this play showed it all – his versatility to line up anywhere, his route-running, his hands, and of course his speed.
• Years of preseason chatter about using the tight ends had become a running gag among Georgia fans. This is the year – we mean it this time! A big play from a tight end wheel route was pure catnip to these fans. Little did they know that this freshman tight end would be Georgia’s leading receiver on a national champion team.
• What distinguishes the play isn’t just Bowers scoring. It’s the play itself offering multiple options to put the defense in a bind. Later in the game Monken came back to the same play flipped to the other side. Carson Beck fakes the tailback pitch and draws in a safety. This time the tight end, Seither, is covered on the wheel route. The other safety is held just long enough by a dig route coming across the middle. Justin Robinson settled into the vacated opening, and Beck found him for the easy score.

Yes – most plays from even the most pedestrian play callers have options and levels. Monken didn’t invent this stuff. It was still thoroughly enjoyable to see a play that 1) was well-designed, 2) was well-executed, and 3) made use of the skills of a talented playmaker to create an explosive scoring play. It was even more enjoyable to see the same concept score again with an entirely different set of personnel later in the same game.