It’s unfair to say that Josh Brooks has had an easy first year as Georgia’s athletic director. He’s already had to appoint three new head coaches under very different circumstances. He’s supervised the ongoing expansion of the Butts-Mehre facility to serve the football program and other sports. He’s listened to fans and made incremental improvements to the fan experience at Georgia sporting events. Brooks has been a busy man and a visible administrator.

It’s also true that Brooks came into the job at perhaps the best possible time. The school’s flagship football program is the best in the nation. Happy fans are buying tickets and merchandise, and the Hartman Fund donation numbers should be a sight to behold this year. Brooks, as befits his role as athletic director, was right there to join in all of the back-slapping and celebrations that went along with the national title. The months since the national title haven’t been as cheerful for Georgia’s winter sports, and Brooks might soon have to transition from posing for pictures with the CFP trophy to less pleasant duties and press conferences.

Stegeman Coliseum’s banners hang from the west end of the arena, and you can’t help but notice them while facing the flag during the performance of the national anthem. As you’d expect, Georgia’s historically strong gymnastics program claims most of the accomplishments (and only national titles) celebrated on those banners. The women’s basketball program adds its five Final Four appearances and eight SEC crowns. We know that championship seasons for men’s basketball have been few and far between, but they too have their place with a Final Four run in 1983 and three SEC titles.

What stands out is that none of the banners have needed an update since 2009. Stegeman’s winter occupants haven’t brought home an SEC title, much less a national title, since the GymDogs sent Suzanne Yoculan into retirement by rallying for another national championship in 2009. The only other schools without SEC titles in basketball or gymnastics since 2009 are Arkansas and Missouri. Are any of these sports close to adding to their banners?

Men’s Basketball

The fate of the 2021-2022 men’s basketball season was sealed last spring. Tom Crean was retained after an unremarkable year. Nine players transferred out. The current roster was cobbled together from a few remaining players, a low-impact signing class, and whatever Georgia could scrape together from the transfer portal. The nature of Crean’s contract buyout essentially placed the program in hospice for a year. There was little doubt how it would end. The only questions were “when will it end?” and “how bad would it get?” We know the answers are “now” and “historically bad.”

Success in men’s basketball has been the white whale of Georgia athletics. Everyone has an idea how to fix things, but they all boil down to recruiting. Almost every year someone points out the Georgia natives enjoying postseason success elsewhere. This year we’ve been reminded weekly how several key members of the 2021 Georgia team have important roles for contenders. Recruiting is more than getting an isolated signature: it’s a sustained process of assembling and retaining a competitive roster year after year. Anthony Edwards was a recruiting coup for Tom Crean, but no one followed. Sahvir Wheeler and KD Johnson were above-average guards who left for better opportunities when a more competitive frontcourt couldn’t be built around them. Just assembling a quality roster and holding it together long enough to build something has been too much to ask.

Because of the transient nature of the 2021-2022 roster, the next men’s basketball coach won’t start out in a good position. There won’t be much of a splash in the spring recruiting period. There will be some typical attrition. Perhaps a handful of contributors from the current squad stick it out through the transition. Georgia will again be reliant on incoming transfers for a good chunk of its roster next season while the new staff gets its recruiting operation into gear. It’s likely to be an ugly, messy situation for a year or two – and that’s the lower limit if the next coach can gain recruiting traction within a year. Will that challenge make Georgia a less-attractive destination for a promising coaching prospect?

Gymnastics

North Carolina women’s soccer. Iowa wrestling. Arkansas track and field. Few schools are fortunate to host a college sports dynasty, and Suzanne Youculan’s ten national titles from 1987-2009 made Georgia gymnastics a national powerhouse. Yoculan went out on top with five straight national titles from 2005-2009 before she retired. Dynasties end, and it’s never easy going replacing a legendary coach. Jay Clark struggled to sustain the program’s success and has had much better results at LSU. Danna Durante managed three Super Six appearances from 2013-2016 but couldn’t bring home titles. With Yoculan’s blessing, Courtney Kupets Carter – one of Georgia’s superstars during the five straight titles in the 2000s – was brought in to recapture Georgia’s former glory and has been at the helm for five seasons.

Unfortunately Kupets Carter hasn’t returned Georgia to the level of the Yoculan era. The program has even slid from Durante’s time. Georgia finished 2021 ranked #18 and will finish the 2022 regular season out of the top 20. Meanwhile, programs like Florida, LSU, and even Auburn have taken steps forward. Top-ranked Oklahoma will be joining the SEC soon.

There is much more sentimental attachment to Kupets Carter than there is to someone like Crean. Kupets Carter is a beloved figure in Georgia sports history and one of its most accomplished athletes. She took over with a hearty endorsement from Suzanne Yoculan. Yoculan even assisted for a season while Kupets-Carter found her stride as head coach. There has been some bad luck with injuries, but the program shows no signs of returning to SEC contender or national Super Six status anytime soon.

Women’s Basketball

The women’s basketball program might present the most difficult situation for Brooks. Joni Taylor took a team to the SEC tournament final in 2021, was named SEC coach of the year, and is headed back to the NCAA tournament for the second straight season. That’s not a floundering program. Yet, due to Dennis Felton’s improbable run to the SEC tournament title in 2008, the women’s basketball program has gone the longest without adding to its Stegeman Coliseum banners. It’s been over 20 years since Kelly Miller’s buzzer-beater gave Georgia the 2001 SEC tournament championship. Georgia got as far as the NCAA Regional Final in 2004 and 2013 but came up just short of the Final Four. They haven’t returned to the Sweet 16 since.

Taylor’s results have been inconsistent over her seven seasons. This year marks just the first time she’s been able to string together consecutive NCAA tournament bids. Georgia has earned two top 16 national seeds in Taylor’s seven seasons, but they’ve been unable to sustain that level of play in the subsequent seasons. Last season’s SEC final appearance fizzled out in the second round of the NCAA tournament. A promising 2022 season that had Georgia approaching the top ten ended in an early-round exit at the SEC tournament. Recruiting seems to be on the upswing: Georgia will welcome the #7 signing class after inking the #14 class a year ago. Getting more out of these signing classes must be a priority.

The trap is complacency. The program has not come close to the futility of the men’s program, but neither has it met the standard Taylor embraced when she took over from Andy Landers. Georgia’s staff has remained unchanged since Taylor took over for the 2015-2016 season. The rest of the SEC has not stood still. Georgia shows signs of stability and even some progress in recruiting, but you also don’t want to plateau as a program that just makes it into the NCAA tournament and struggles to finish in the SEC top four. That was the state of the program when Landers decided it was time to step aside. Taylor’s program might be the closest of the three to adding another title, but are there steps Brooks can take to help Taylor get her program to the next level? How do you send the message that good should be better?

A common thread?

Recently ESPN’s Mark Schlabach went in-depth about the persistent issues with Georgia men’s basketball. The points are familiar ones to UGA basketball fans, but the details about Georgia’s recruiting approach in particular are still bewildering. Schalabach also brings up Georgia’s facilities. The practice facility was state of the art when it opened 15 years ago and is still a strong resource with dedicated practice, training, and locker space for all three programs. Stegeman Coliseum itself received a major facelift just a few years ago with improvements to the seating bowl and concourses. There is only so much that can be done to Stegeman without replacing it completely, and Georgia is close to that limit. A new facility is a separate discussion, but Georgia has invested quite a bit in capital improvements for these sports over the past two decades.

But capital spending is only one type of investment in the programs. The annual budgets provide the resources to operate day-to-day in those facilities. In 2015, Georgia’s football expenses were about $2 million below the SEC median. By 2020 Georgia was spending $7 million more on football than the median SEC school. Kirby Smart led a significant increase in the football support staff, recruiting resources, and other expenses to go along with capital projects like the West Endzone, indoor practice facility, and Butts-Mehre expansion.

Spending has increased on Georgia’s basketball programs, but they still lag relative to their SEC peers. For the reporting year 2020, Georgia spent $8.3 million on men’s basketball. LSU spent $9.3 million, Tennessee spent $13.1 million, South Carolina spent $8.2 million, and Kentucky blew everyone away with $19.1 million in men’s basketball expenses. For women’s basketball, Georgia spent $4.4 million. LSU spent $4.7 million, Kentucky spent $5.3 million, South Carolina spent $6.9 million, and Tennessee spent $7.3 million.

It’s not about the head coach’s salary. Crean earned $3.2 million, making him one of the 20 highest-paid coaches in the nation in 2020. Taylor likewise is paid well relative to the market. As with football, the annual budget allows a program to increase the support staff, have a larger pool of funds with which to attract better assistants, and provide better meals, travel, and other quality-of-life benefits for the players. Of course there’s not a direct relationship between spending and success, but Georgia’s relative thriftiness here isn’t done out of virtue. It’s no surprise though that Kentucky men’s basketball and Tennessee women’s basketball are among the biggest spenders. Kirby Smart made the case for an expansion of the football budget when he took the job. Will the athletic administration be as receptive if a new basketball coach makes a similar case?

The fans are already there

Tom Crean implored fans to pack Stegeman during his first two seasons, and they responded with sellouts in an unmistakable show of faith in the new coach. Georgia basketball was a hot ticket during the Anthony Edwards season even without a winning team on the court. Support has waned as the program failed to live up to its end of the deal. The GymDogs still draw large crowds and sold out a recent meet with Auburn as the large fan base built by Yoculan’s tireless showmanship persists through some lean years. Even women’s basketball drew large crowds during their championship and Final Four seasons. Georgia is indeed a football school, but that doesn’t mean there isn’t a large number of Georgia fans who would like to see more from the winter sports and who are willing to show up and support those programs.

Fans will be watching how Josh Brooks handles the men’s basketball transition. It’s not only an opportunity to reverse the decades-long fortunes of that program. It’s also going to be a signal to fans of all of Stegeman’s occupants. What will be the standards for success? What level of investment and support can these programs expect? Can the same combination of institutional vision and resources that led to a title in Indianapolis also align to finally add more dates to Stegeman Coliseum’s banners?