Blutarsky has often identified college football’s regional passion as one of its unique characteristics worth preserving. That point has always resonated with me, and it’s not hard to see the downside of an enjoyable fall distilled down and repackaged into a nationwide “who’s in?” made-for-television event.

The conference expansion dominoes that fell across the nation a decade ago established conferences less as regional blocs and more as convenient revenue-sharing arrangements. The Big 12 stretched from west Texas to West Virginia. The SEC added a midwestern school to its East division, and Colorado found a home with the Pacific coast teams. Air travel meant that the rough geographic borders that used to constrain conferences were anachronisms, and conferences could be structured more around markets, eyeballs, and media rights. And as Blutarsky also points out, this train left the station long before 2012: the addition of South Carolina and Arkansas to the SEC in 1992 that facilitated a lucrative conference championship football game showed the way.

Texas and Oklahoma are coming to the SEC, and this pretty much says why:

If the SEC adds Texas and Oklahoma, a path can be drawn to the conference quickly generating as much annual revenue as the NCAA does — $1.3 billion in the 2024-25 fiscal year: https://t.co/e37G0idPE7

— Steve Berkowitz (@ByBerkowitz) July 26, 2021

That’s a ton of cash. (Though, for context, it’s still around 15% of the new NFL media rights deal. Why stop now?) What’s more important is that it creates an entity on par with the NCAA itself. That doesn’t mean the SEC’s revenues will equal the revenue of all other conferences combined. The NCAA is a distinct organization and gets its revenue from things like media rights for the NCAA basketball tournament. It does mean that the SEC, along with its media partner, will have sufficient clout to influence not only the competition on the field but also how college football is presented, marketed, and discussed.

Those focused on football have wondered how the addition of Texas and Oklahoma will shift the competitive balance of the SEC. How will the conference be organized? Georgia has played Clemson more often than A&M since the Aggies joined the SEC. Adding teams under the current model would be ridiculous. I do like the pod system many have outlined for football. (I can’t imagine a good system for sports like baseball though that would rotate through the conference often enough.) We can expect changes to scheduling, and it’s not as if Georgia will be playing Texas and Oklahoma every year.

The bigger impact will come nationally as the rest of the college sports landscape will have to deal with an expanded SEC as a bloc. The Pac-12 is already rattling swords about the SEC’s effect on the playoff expansion to 12 teams. The Pac-12 itself might not have much to say about it, but we can expect coalitions to form that will attempt to check the SEC. Those coalitions might be formalized through the expansion and realignment of other conferences, or they might remain informal and shifting alliances depending on the moment. No one wants to answer to the SEC, and there are several schools and conferences that might – might – be effective opposition if they can find common ground.

Those who appreciate the regional roots of college football might be amused that one effect of SEC expansion will be an even greater focus on southern football. Even as the playoff and media coverage package the sport for a national audience, the product will have a decidedly southern bent. It’s a big geographic footprint, but much of what happens in college football will be defined by what happens from Oklahoma to Florida. Certainly there’s enough good football outside of the conference to remain relevant and competitive, but it’s not hard to see that the narrative each season will begin as which outsider can take down the SEC’s best. Expansion might even lead us to rethink what it means to be a conference champion. Surviving and emerging as the SEC champion would, to many, be as impressive and more important than winning a national title against the best of the rest.

Whether it’s previewing each season’s football national title race or pondering the future of college sports, the addition of Oklahoma and Texas will raise the same question: “the SEC or the field?”

One more small thing…another effect I expect from this expansion will be to shift the SEC’s center of gravity westward. By that I mean six of 16 schools will lie on or west of the Mississippi. Oklahoma and Texas have just a bit more presence and clout than Missouri or even Arkansas. The SEC’s Nashville-Atlanta-Birmingham center can’t help but feel that tug. One consequence I expect will be the rotation of the SEC football championship game. Even a more permanent event like the SEC baseball tournament could be forced to rotate. There are at least four major domed stadiums in the west (New Orleans, Dallas/Arlington, Houston, and St. Louis) capable of hosting major events, and Dallas seems the most obvious choice to host the occasional SEC championship. You can be sure they’ll try.