Excitement about the potential for the 2021 Georgia offense can only mean one thing: offseason talk about J.T. Daniels’ Heisman chances. The strong finish by Daniels and the Georgia offense, the number of weapons returning, and a full and normal offseason with Todd Monken have generated tremendous anticipation. With record-shattering offenses at LSU and Alabama in recent years, the hope is that Daniels could lead Georgia’s transformation into the next powerhouse offense. But would that mean a Heisman for Georgia’s QB1?

I can probably just link to this post from 2019 when we were having similar discussions about Jake Fromm’s Heisman chances as a senior. Things didn’t go well for Fromm or the offense in 2019, but the larger points stand. If you’re not a dual-threat quarterback, you must put up ridiculous numbers to be considered for, much less win, the Heisman.

How ridiculous? Not many pocket passers have won the Heisman over the past 15 years. Sam Bradford won in 2008 with only 47 rushing yards. Were Baker Mayfield and Jameis Winston considered pocket passers? Neither put up big rushing numbers but had decent enough mobility to make plays on the ground. In their Heisman seasons, those quarterbacks threw for over 4,000 yards and 40 touchdowns. Bradford and Winston won before the RPO era and the unreal offensive production we’ve seen in recent years. Joe Burrow threw for nearly 5,700 yards and 60 TD in 2019. Mac Jones threw for 4,500 yards in 2020 in a shortened season – and didn’t win the Heisman.

The gold standard for quarterback production at Georgia remains Aaron Murray’s 2012 season: nearly 3,900 passing yards, 10.1 yards per attempt, and 36 TD. That was a productive and balanced offense that took Georgia to the cusp of the national title game.

Back to Daniels: Brent Rollins of UGASports.com framed the answer correctly in this video: “yes, but.” When you look at the stats of recent Heisman winners (or even those invited to New York) and compare them against Murray’s Georgia-best 2012 season, you realize what has to happen. Daniels would have to obliterate the Georgia record book and do things never before seen in Athens. As Rollins observes, it would also require Georgia to run a lot more plays, and a higher percentage of plays must be passes. The deep and talented backfield is going to put an upper limit on how pass-happy Georgia becomes. That’s not to say Georgia can’t and won’t air it out – we saw that evolution begin to take place last season. But if an opponent presents a soft rushing defense, Smart and Monken are just as happy winning with 16 pass attempts and 332 rushing yards as they did at South Carolina last year. They’d be foolish not to, and it would take an intentional shift in offensive philosophy to blow past Murray’s benchmark and put up modern Heisman numbers.

Rollins notes that the Clemson game could swing how the nation views Daniels. A big performance and perhaps a game-defining moment on that stage would make Daniels (or Clemson’s D.J. Uiagalelei) an early favorite, and it might be possible to maintain that edge with a consistently solid showing the rest of the year. After all, Trevor Lawrence never cracked 4,000 yards in a season and finished second in the 2020 Heisman voting. An unremarkable showing against Clemson, even with a Georgia win, would mean that Daniels would have to stand out in games against lesser opponents with fewer people watching. He’d either have to make it up with volume (outrageous stats) or with a defining performance in the few marquee games left on Georgia’s schedule (Florida.)

Lawrence’s career reminds us of another development to watch. After the Clemson game, Georgia should be favored in its remaining games. Any SEC game could be competitive, but you’d still expect some big leads and lopsided wins. If Georgia is in a number of tightly-contested games this year, Daniels probably isn’t having a Heisman type of season. If the Georgia offense does click, you can expect to see the playcalling shift towards the capable backfield in the second half. What’s more, the trio of Beck, Bennett, and Vandagriff could be doing the handing off late in games. Clemson so dominated the ACC that Lawrence watched his backups close out a lot of games. That hurt his numbers in terms of the gaudy stats Heisman voters like, but it kept him fresh and available for multiple runs into the playoff. I think that’s a tradeoff most Georgia fans would accept.

Marc Weiszer outlines the process and events that aligned to announce the accomplished Caryl Smith Gilbert as Georgia’s new track and field coach last weekend. The importance of the move isn’t lost on anyone – she’s Josh Brooks’s first hire, and she’ll be the first female head coach of a male team at Georgia. Smith Gilbert is looking for a step up in competition in the SEC, but it had to take more than just a new challenge to entice a championship-winning coach to leave one successful program for another.

Yes, Georgia – or most any SEC school – has the resources to outspend other programs for staff and facilities. But the trick is actually committing to put those resources to work. All of the parties in Smith Gilbert’s hire downplayed the facilities concerns that led to friction with the outgoing coach, but I think we can be certain that there were more than vague assurances made about Georgia’s future investment in the track program.

How can we be so sure? To get an idea of what Smith Gilbert was used to in terms of support, have a look at this. That’s a $16 million track renovation spearheaded by Smith Gilbert involving a significant private fundraising effort. The Spec Towns Track might be a nice neighborhood gathering place in Five Points, but it isn’t the showpiece of a multi-million dollar capital campaign. The common constraint at both USC and Georgia is the “landlocked” nature of their existing track facilities leaving little room for expansion. Georgia, though, does have options outside of the central athletics complex. It’s reasonable that a coach of Smith Gilbert’s standing would have to feel confident in Georgia’s willingness to put its resources to work.

We know that Georgia lacks a master plan for facilities, and Brooks revealed that developing such a roadmap is a priority this summer. “We’re going to take a deep look this summer into the next five to seven year plan for…all facilities,” Brooks said. “Softball, baseball, everything.” (It’s interesting and encouraging that baseball – another “landlocked” facility – would receive attention just a few years after a $12 million renovation to Foley Field.) Brooks was caught in a tough spot by not inheriting a long-term facilities vision, and that reportedly strained the relationship with Petros Kyprianou. But Brooks had to anticipate that the facilities question would come up while trying to attract a replacement for Kyprianou. Even if a more comprehensive master plan isn’t ready yet, Brooks knew about the pending change long enough to at least come up with a coherent and acceptable answer. The hiring of Smith Gilbert indicates that he was able to do so.

The hiring of Smith Gilbert was a strong first move by Brooks. She’d be an impressive addition under any circumstances, but it was especially noteworthy after the messy PR that followed the inability to retain Kyprianou. In a way, it strikes the same tone as Kirby Smart’s knack of having a bit of good news ready to go on the heels of a setback. The facilities issues raised by Kyprianou were legitimate (and, to be fair, were mostly out of Brooks’s control), but this announcement has done a lot in a short time to change the conversation. If a title-winning coach in a good spot has faith enough in Brooks’s vision and leadership to move across the country, maybe there’s hope.

When most of us over a certain age think about NLI endorsements, we think of the star quarterback doing ads for the local car dealership. Those types of deals will surely come, but Blutarsky highlights a vector for income that might be more appealing (and effective) for college athletes: social media.

Just as social media has disintermediated so many other industries, individuals on social media can build and monetize a large number of followers on their own. Simply allowing student-athletes to share in the opportunities realized by others in their peer group will be a major benefit of NLI policies and laws. Sponsorships and endorsements are part of that, but some have even built their own personal brands. For many, the opportunity to cash in on that brand might be during college. To take an extremely local and specific example, think about Rodrigo Blankenship being able to cash in on the “respect the specs” brand during his time in Athens.

The social media vector could be especially important for female student-athletes. Gender inequity has been a concern raised (whether in good faith or not) about NLI income, but often that’s viewing it through the lens of the QB/car dealership endorsement. Several female student-athletes have large social media followings, and those followings are often independent of the success or revenue potential of the woman’s sport.

David Hale wrote a piece earlier this spring illustrating how this might work.

A new study from Temple University’s School of Sport, Tourism and Hospitality Management found the potential for NIL revenue, on average, was actually greater for female college athletes than men, and athletes outside the revenue sports of football and men’s basketball could still cultivate valuable brands.

He features twin sisters on the Fresno State women’s basketball team. Their team went 17-11 last season and makes about $2 million in revenue. But the twins have over 2 million followers on TikTok, and they alone “could have a potential combined income of more than a half-million dollars annually.” Hale also mentions Olivia Dunne, “a freshman gymnast at LSU, whose nearly 5 million combined followers on Instagram, Twitter and TikTok make her one of the most potentially valuable brands in college sports.”

Every student-athlete won’t have millions of social media followers just as every member of the football team won’t get the car dealership deal. NLI is a wide-open market, and schools are quick to shy away from proposals to pool NLI income. You get what you can get, and some will be left out or limited to smaller “in kind” deal. It’s still better than what’s allowed now, and services are already popping up to help student-athletes establish and cultivate their personal brands. Access to the opportunities is what NLI is about and what has been denied student-athletes under the current system.

It kind of went under the radar yesterday, but the Jacksonville Jaguars and owner Shad Khan announced plans for a $441 million development around TIAA Bank Field. The project would include a $120 million football facility requested by new coach Urban Meyer as well as indoor/outdoor practice fields. Currently the team’s facilities are co-located inside the stadium with an indoor practice field on the south (river) end of the stadium. The new facility would be on the opposite northwest end of the stadium (Lot R area).

The ambitious plan would also include “a Four Seasons hotel and residences, office space and renovations to the city-owned marina.” The plan must still face scrutiny from a labyrinth of city agencies and political bodies, and a similar proposal was tabled not long ago. If the plan survives the process, “the team and its affiliated real estate development company hope construction could begin by the end of the year and be completed in 2023.”

The most interesting bit was this:

The Jaguars hope the project is the first step in what they are calling the Stadium of the Future for Jaguars fans, meaning eventual significant renovations — or possibly even a brand-new one — within the next decade.

When we talk about the future of the Georgia-Florida game, the facility in Jacksonville is more or less taken for granted. The game didn’t miss a beat during the last renovation that added the large scoreboard and pool areas in the endzones. A more significant renovation or a rebuilt stadium could take the venue out of play for multiple years as it did in 1994 and 1995. The series returned to the new stadium in 1996 without much fuss. At that time there wasn’t much support for moving the game out of Jacksonville long-term. That’s shifted somewhat in the 25 years since, and Kirby Smart is among those who might welcome a change. Another return to campus (or another neutral site like Atlanta) in the near future could be an opening for those who favor changing the nature of the series.

Additionally, there might be another party at the bargaining table:

The proposal said that the team would sign a long-term lease of the facility and that the team — not the city — would be responsible for ongoing maintenance and operational costs.

The stadium is and will remain city-owned, and Georgia and Florida negotiate the terms of the game with the city. If the Jaguars take a more substantial stake in the operation of the stadium, they could have input on how much of the game’s costs are shouldered by the hosts.

Most of us have a date or event we’re looking forward to as a personal return to normal. It could be a trip, a family gathering, or even the season opener in Charlotte.

For Kirby Smart that date might be today – June 1, 2021. It’s been 16 months since Georgia and other schools have been able to host prospects. A 2020 post-signing day dead period was extended over and over, eventually spanning the 2020 football season and entire recruiting calendar. Recruiting was done virtually, and decisions were made in some instances without ever setting foot on campus. That all ends today.

Georgia still did well in its 2021 signing class with a consensus top five class with several impact players. But we know the real magic of Kirby Smart’s recruiting happens once kids are on campus, and that hasn’t been possible for the past year. Though Smart adapted as well as he could to the circumstances, it was tough to maintain the national reach and appeal he had cultivated in earlier recruiting classes.

Visits will begin immediately, and Smart is raring to go. There are almost too many visits on tap to keep up with, but suffice it to say that it’s going to be a very busy summer making up for lost time. Plans that have been in development for months will finally become reality as the top prospects of 2022 and beyond experience Athens and all that Georgia football has to offer. Beyond that, Smart will also introduce prospects to the nearly-completed $80 million football facility. It’s the latest improvement to bring Georgia’s facilities on par with the best programs in the nation and should only bolster Smart’s effective recruiting.

If that’s not enough, the one-time transfer exemption will continue until July 1, so we could still see some high-profile transfers for the 2021 team arriving in Athens.

Smart put it plainly last week: “It’s about to go crazy.” June should bring a frenzy of offseason football activity and kickstart a busy summer that leads us into a huge season opener in just three months.