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Post When 52nd is better than 15th

Wednesday July 19, 2017

The AJC shared over the weekend a letter from a former baseball letterman calling for a change of leadership for the athletic department. The letter doesn’t break much new ground in its litany of complaints against the athletic department. It wasn’t a great year for some of Georgia’s more visible programs, and Greg McGarity isn’t a popular athletics director these days. Fine.

I couldn’t let this line pass without comment though. Which program would this informed letterman have Georgia emulate?

“Look at Clemson and what their athletic department has done with great leadership and a plan for high success.”

Clemson finished a lofty 52nd in this year’s Directors’ Cup standings. Lest you think that was an off-year, the Tigers were 42nd in 2016 and 57th in 2015. When I say “it’s about the football“, this is what I’m talking about. Clemson’s overall program can barely break into the top 50, but success in the most visible sports creates the perception of “great leadership.” Meanwhile it’s a crisis that Georgia nearly fell out of the top 20.

I don’t bring that up to diminish the concerns expressed in the letter. Success in football won’t eliminate customer service issues, and it won’t make the volleyball program any better. It might be enough that perception matters here: as the AJC notes, the letter gives “an on-the-record voice to the concerns that others have expressed behind the scenes.” Whether it’s based on football (or, in this case, baseball), those shortcomings invite us to find others. The athletics administration doesn’t have many defenders, at least not in the public space. Is that perception recoverable?

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