Earlier this summer Glynn County officials sent word across the state that they’d be cracking down on underage drinking, littering, disorderly conduct, and similar violations during the annual influx of students known as “Frat Beach” during the Georgia-Florida weekend. Trashed beaches – and trashed students – got to a point where the local government felt the need to respond.

Whether because of that crackdown or more general apathy towards Georgia football and the Florida game, there’s definitely been an immediate impact on the local hospitality industry. The Brunswick News reports that hotel reservations for the weekend are down by as much as 30 percent from 2014. The CEO of the Golden Isles Convention and Visitors Bureau claims that “In the past, we are usually at 100 percent occupancy by now…hotels that are usually sold out by now still have up to 40 rooms available.” The vacancies even extend to beach properties.

So good news if you’re still looking for a place for the WLOCP. But Golden Isles businesses who depend on that weekend for a little shot in the arm after the summer tourist season might be reconsidering how much frat they are willing to tolerate on their beaches.