Georgia’s football team will make its debut on the new SEC Network on September 20. The Dawgs will face Troy with a noon kickoff.

Each SEC school will have a game on the SEC Network over the first four weeks of the season. You can see the complete schedule here.

The SEC Network will be carried by AT&T U-Verse, DISH, and Google Fiber, but we’re still waiting to hear from carriers like Comcast and DirecTV. As Awful Announcing reports, the negotiations are getting a bit ugly. I caught the ad over the weekend that featured an emotional plea from an elderly woman about not being able to watch her grandson. It’s typical of the hardball we see between networks and carriers as they haggle over fees and even placement in the channel lineups. I still expect this to get worked out and for the SEC Network to fill the slot left by CSS in the Comcast lineup, but this “unauthorized” SEC Fans First campaign shows where the battle lines are.