A Knoxville store owner is starting a drive to send Kiffin-themed “It’s Time” Tennessee gear to the devastated island.

Burks said Wednesday that any customer who brings in an “It’s Time” T-shirt can get 20 percent off the purchase of a new shirt. Burks said he’ll ship the old shirts to Haiti, which was devastated by an earthquake on Tuesday.

For those of us who were wise enough never to buy such things to begin with, there are plenty of other ways to donate to the relief effort. The easiest: text “HAITI” to 90999. $10 will be donated to the Red Cross for Haitian relief and billed to your cell phone.