NCAA Tournament ratings down 8%
Monday April 14, 2008
Blame the lack of upsets or whatever else you like, but NCAA Tournament ratings were down from a year ago. It didn’t help that major conferences like the Big East, ACC, Big 10, and SEC all had their biggest programs sent home early (with the exception of UNC).
The national championship drew a 12.1 rating, down just 0.1 points from last year. Just for comparison’s sake, that was higher than any college football bowl game except the BCS championship game. I was surprised that nearly half of the football bowl games (16 of 33) drew a smaller audience than the 3.0 rating for the women’s basketball championship game.